forrester

There is no doubt that social media has changed the way in which people interact with organisational brands, and yet many companies still lag behind when it comes to developing a coherent strategy in regard to social technologies. In a recent report, Forrester, an independent research company, highlighted that one ...

The mobile landscape of 2012 is ripe with possibility. Globally, it’s estimated that 5.3-billion people have mobile phones. This means that there are more people picking up a mobile phone every morning than lifting a newspaper. Increasingly, it's not only to make calls and send texts either -- mobile data ...

Generational Theory is a topic that has been bantered around in marketing circles for, well, for generations now. Never has technology, though, moved at such a blistering pace as now. Even those belonging to Gen X are feeling a little bewildered at times. From the music each generation identifies with ...

When it came to gadget fetishes of 2010, it was all about tablet computing. Yearning for a device that was bigger than a smartphone but smaller than a laptop made the tablet a defining trend for the year.Of all the tablets, iPad lead the charge, although Apple's rivals were quick ...