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The jokes are over for another year. April Fool’s Day has passed and you can go back to enjoying your favourite news sources in peace (that is, unless they get taken in by another hoax). Some big names took part in this year's April Fools' party and even though we ...

In my previous post I spoke about ROI being the forgotten metric in online marketing, and how the hype around social media has veered digital marketers away from first getting the basics right.If you are focusing on social without having the fundamentals in place, it’s like putting the proverbial ...

In the good old days of online marketing there was a screen size you designed for and that was that. Your website always worked and always looked good but things started to change rapidly. First there were multiple resolutions to cater for: 800 x 600 became 1024 x 768. The ...

Many companies want to rank better in search. Many SEO tricks have seen companies try to fight their way to number one. Google's Panda has made things a little difficult for a few companies. Many SEO consultants claim to be able to help companies caught in the "Panda's" grip. Help ...

User testing (UX) is a fundamental component of the web development process. It is conducted as a matter of course in the US, UK and other developed economies during the development of any large website. In emerging markets, the entire field of Usability is still relatively small, and user ...

For many inexperienced webmasters, the hallmark of a successful website lies in its popularity or the amount of 'hits' it gets every month. The apparent reasoning behind this fallacy is that if people are visiting the site it must be fulfilling its purpose. People wouldn't be wasting their time on ...

A newly formed website umbrella body, Website Association of South Africa (WASA), has launched a brand-new web metrics and rankings system for the country. So far it consists of 97 sites and about 20 publishers. At first glance, WASA's stats appear to be overwhelmingly taken from the Online Publishers ...