Guiness

Facebook has landed a multi-million dollar advertsiing deal with alcoholic beverages company Diageo, which owns a diverse portfolio of brands, including Smirnoff and Guiness. According to the Financial Times, the deal is the latest move by the world’s largest social network to strengthen its ties with marketers.The newspaper states ...

Measuring a brand’s value is an inherently tricky business. Even in a supposedly clearcut case like Coca-Cola, which is essentially commoditised sugar water dressed up in world class marketing, the actual value of the brand is difficult to separate from the product (or service) itself.Yes, crowds of fans spontaneously sang ...