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  • Should you be using ‘official’ or ‘community’ Facebook Pages?

    You can call Facebook many things, but “simple” is no longer one of them. In the last three years they have piled on the features and, in doing so, cranked up the confusion. If you’re an online marketer you probably already know to avoid the most common mistakes when adding your brand presence to Facebook. For 90% of marketing initiatives, an “official” Facebook Page (aka fan pages or brand pages) is the best choice. But be aware that official pages are actually quite limited in scope. They are only for use by “official representatives” of one of three narrow categories of...