internet consumption patterns

Arthur Goldstuck's new research at first glance appears to be at odds with the recent statement Nielsen//Netratings issued that internet growth in South Africa is "exploding", based on the local and international growth of the top 30 OPA sites in the country. The Nielsen figures are independent, audited statistics that ...

Website consumption patterns are changing. Remember when the main way to surf a website was via its homepage?Well, that was the old days. The rise of super-fast, super-efficient search engines mean that users are increasingly accessing websites via deep links that bypass their homepages directly to a website’s articles. It’s ...