internet marketing

When selling our services as a specialist Pay-Per-Click (PPC) agency we often encounter the same question from our potential clients: Does it make sense to outsource my PPC advertising management?Whilst there’s no black/white yes/no answer to this question, and companies like First National Bank have gone in-house, understanding the shades ...

Officials of South Korea's fair trade watchdog said they were intervening in the practice of influential bloggers who get rewards from companies in return for favourable reviews of products.The Fair Trade Commission (FTC) this week amended regulations so that companies and bloggers must reveal whether payments or gifts are exchanged ...

After the response to the "Social Media Rate card" of popular radio DJ Gareth Cliff, key questions have arisen about how people and companies disclose their advertising relationships on social network platforms.Of course anyone, including Cliff, are in their rights to advertise products via "word-of-mouth" to their Twitter followers or ...