internet meme

A number of years back, I read Malcolm Gladwell's book The Tipping Point which presents his thesis on why things "go viral". Its a very powerful book, even if it has received some interesting criticism. Bells started ringing for me as soon as I started reading a recent publication from ...

Although the term "meme" dates back to Richard Dawkins and his 1976 book “The Selfish Gene”, the more commonplace use of the term refers to internet memes. This term, itself a good example of a meme, has come to refer to concepts, ideas and catchphrases that are spread around ...