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Jason Probert
The small screen that killed the traditional advertising model
Vodacom mobile media executive, Jason Probert, believes that traditional advertising is in "steep decline".He cites a key event in 2009 where internet advertising overtook TV advertising in the UK. Although the claim was at the time contested by the broadcasters, it does indicate somewhat of a "paradigm shift" taking ...Vodacom and Mxit to host the Mobile Media Mindblast conference with Google
The three biggest players in South African mobile marketing are hosting the first ever Mobile Media Mindblast on 3 June 2011 in Cape Town.The conference, hosted by Vodacom Mobile Media and MXit, in association with Google will discuss how brands can effectively use mobile media to engage with consumers.Mobile usage ...
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Memeburn focuses on web and innovation technologies. It has a particular interest in startup news and technology trends in emerging markets. More about us hereCopyright © 2011 memeburn. All rights reserved. No article may be published or reproduced without prior written permission from Memeburn.
