joseph jaffe

If anyone needed to be reminded about the power of mobile as a medium, we were given a wake-up call by US-based digital marketing evangelist Joseph Jaffe.Showing a photo of a crowd attending US president Barack Obama’s inauguration speech (pictured above), Jaffe noted that virtually every member of that audience ...

In the world of marketing Joseph Jaffe is a well-known name. Jaffe is the founder of Crayon, a strategic consultancy firm that was acquired in 2010. He has authored three books on marketing, branding and consumers, and his knowledge ranges from traditional marketing, mobile to social media.Before this talk ...

The three biggest players in South African mobile marketing are hosting the first ever Mobile Media Mindblast on 3 June 2011 in Cape Town.The conference, hosted by Vodacom Mobile Media and MXit, in association with Google will discuss how brands can effectively use mobile media to engage with consumers.Mobile usage ...

I was skimming through a recent Advertising Age where an article on the "Future of the Media Agency" caught my eye. Various media agency heads were discussing their views on how their groups would have to adapt to a rapidly evolving and increasingly fragmented media space. Their answers surprised me ...