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My object of study, the 21-year old beauty who I call EmmaFB, has 921 Friends on Facebook. Her friends are from all the phases of her life, from pre- and primary school, high school, university, going out, friends of friends, and family members. This range of friends has been confirmed ...

Corporations and small to medium companies are pouring money into social media. For many of these companies social media also entails a lot of time and energy. The challenge lies in measuring success. Do we look at the number of Likes and retweets or perhaps just the bottom line on ...