• BURN MEDIA
    • Memeburn
      Tech-savvy insight and analysis
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

All posts tagged "LinkedIn"

  • Here are LinkedIn’s 25 hottest candidate skills of 2014

    It’s that time of year when social media platforms spill their secrets, recapping the year that was. This in many ways is thanks to the explosive impact Big Data has had on 2014, giving companies a better understanding of their world and target market at large. So far, we’ve heard from Google with the top search terms for the year, Facebook with the most searched-for and talked-about events of 2014 too. Now LinkedIn, everyone’s favourite social-cum-professional platform, has outed the 25 most common skills recruiters have searched for and candidates have boasted. It’s hilariously telling too, considering that at number one we...

  • Here’s the number one reason that nobody’s interested in your LinkedIn profile (yet)

    Do you put yourself out there, ask people to link up with you via LinkedIn, and then all you hear is… crickets? There could be one very blatant reason why no one is interested in your LinkedIn profile (yet), and the good news is that it’s relatively easy to fix. Journey with me to a recently networking event I attended. There were a variety of entrepreneurs at the event. As I was surveying the crowd… I noticed that some were better presented than others… My natural reaction to those who looked like they had stumbled out of their washing machine was, “What...

  • LinkedIn ramps up hiring as it readies Chinese version of Pulse

    LinkedIn, the global social network for working professionals, has ramped up its hiring efforts in China after officially launching there back in February. According to job postings on the website, the company seeking several candidates to fill positions such as events manager, head of marketing, head of sales, and chief editor for LinkedIn Pulse, the company’s up-and-coming news aggregation branch. “The China editor will oversee a Mandarin version of Pulse (formerly LinkedIn Today), LinkedIn’s widely heralded professional content product,” reads the job description. “Currently, 1.5 million English-language publishers feed into the product. Now, for the first time, Pulse will...

  • 10 pieces of consumer tech that have transformed PR over the past decade

    While we may not yet have the hover boards, flying cars and self-lacing shoes promised in 80s cult movie Back To The Future, the past 10 years have seen the introduction of an unprecedented number of cool, useful tech products and services that have made the life of the modern PR so much easier. Some among us may remember a time before mobile phones, when we had no way of keeping in touch with important calls after hours. Or even worse, who remembers a time when press releases were printed and hand-delivered (in a personalised manila envelope no less)? Since our...

  • All social media isn’t for everyone: here’s why

    Has it ever pained you that your favourite toilet paper brand doesn’t have a Facebook page? Does it annoy you that your breakfast cereal doesn’t tweet? No? Me neither. There are many good reasons to be on social media: to advertise specials and promotions, to use it as a sentiment indicator and to give your users an easier way to complain or compliment the brand. But does this really mean that all brands should be invading our news feeds and tweet decks? I say no. In the quest for always-on marketing, brands have invaded the networks that people use to connect...

  • Facebook gets a dash of LinkedIn with ‘professional skills’ update

    Facebook has added a new feature that allows you to add your professional skills to your profile. The feature, first noticed by Sociobits, mirrors similar features in LinkedIn and is fairly easy to get started with. All you have to do is go to the about section of your profile and fill in the “professional skills” field, which appears at the bottom of “work and education”. The move, which a Facebook spokesperson told The Next Web the team is “currently testing”, is pretty interesting. In part, this is because it allows your profile to act as kind of online...

  • Need to recruit top talent? Try using YouTube

    Recruiting with video is becoming an incredibly powerful way to reach top talent as candidates spend progressively less time reading and ever more time watching online videos, film and TV to get their information. YouTube, the world’s largest video sharing site, is now the top third website in the world and the second biggest search engine after Google. It reaches 1 billion people a month, mostly between the ages of 18 and 34, who spend an average of 15 minutes on the site per day. In South Africa, YouTube is the fourth most popular site after Google, Google South...

  • 5 reasons why every university student should be on LinkedIn

    LinkedIn can be described as Facebook for adults, and that in and of itself is powerful. Why is Facebook so popular? Because people use it to connect and share with people around the world and from different walks of life. So if one uses this same analogy and applies it to a business environment, it’s clear how effective a tool like LinkedIn can be. But that’s old news to the tech-savvy business person. Where there is huge scope for growth in the LinkedIn space however is within the student environment. And we’re not just talking about people about to...

  • 5 things people need to do more of on LinkedIn

    It is widely acknowledged that LinkedIn is THE social network of choice for business people globally. With new features and functions being added on a regular basis and user numbers growing at a phenomenal rate, it has become a highly attractive platform for people in the business-to-business (B2B) marketing game. Here are five things you should do more of to improve your interaction and engagement with clients or prospective clients on LinkedIn. 1. Ensure your profile clearly articulates your value proposition Before you start connecting with anyone, ensure your LinkedIn profile is up-to-date and contains relevant information. Whether you are a...

  • LinkedIn can now help you find your perfect university match

    LinkedIn is a lot of things to a lot of people. For some, it’s a valuable business tool. For others it’s a batch of annoying emails in their inbox. And now, it’s also a match-making service for universities and prospective students. The professional social network today launched pages for universities, which will be similar to its current offering for companies. They will however be slightly tweaked in order to allow universities to target prospective and current students, as well as keep teachers, alumni and parents up to date with what’s going on in the community. Around 200 universities...

  • Twitter accidentally sends out mass password reset email

    Your Twitter account might have been hacked today, although it probably wasn’t. Confused? So were a number of Twitter users around the world after they received an email telling them to change their passwords. The social network says it sent out a legitimate email to some users whose accounts had been hacked, but “unintentionally” reset the passwords of a number of people whose accounts were fine. Among those affected by the hack was tech blog TechCrunch and popular comedian David Mitchell. Given that hackers managed to get their hands on a load of LinkedIn passwords earlier this year it...

  • SlideShare gets the ‘Great Firewall’ treatment in China

    LinkedIn is one of the few major Western social networks not blocked in China. It’s slide-hosting service SlideShare may not be as fortunate. A screenshot from watch group China Internet Watch’s Facebook page shows that the site is not loading for users trying to access it directly via the web: It isn’t exactly clear how long the site’s been down or what might have caused it to be blocked, especially considering what LinkedIn...

  • Are LinkedIn and Twitter becoming unsocial?

    As a practicing B2B social media marketer, I use LinkedIn and Twitter extensively to share thoughts with my Twitter followers and LinkedIn connections. To make it easier to share the same content across both platforms, a link was provided between Twitter and LinkedIn. You could use this in two ways by either replicating all your tweets on LinkedIn or selectively sharing your tweets with your LinkedIn contacts by including a #in hashtag in your tweet. Sadly, this feature is no longer available. This is what was reported on Bloomberg news: “LinkedIn Corp., owner of the world’s biggest professional-networking website, said posts...

  • Just how valuable is LinkedIn to your business?

    Possibly the greatest benefit for any business executive is LinkedIn’s unique ability to build their professional brand – and make it easy for other professionals to find their profile when in need of a specialist. In fact, if you only had one place to focus your energy on and build your brand online, it has to be LinkedIn. Despite that, most people don’t actually understand how LinkedIn really works. In an emerging markets country like South African for instance 94% of business people believe that their businesses should be participating actively on LinkedIn, yet 81% admitted to not having...

  • 4 crucial steps to get your event trending on Twitter

    Co-authored by Jonathan Houston According to www.dailybloggr.com, if you want to trend on Twitter, all you need is around 100 people tweeting the same hashtag simultaneously. Sounds simple but this may not be that easy to pull off. It’s about the volume of your audience rather than the volume of your tweets. So here is how you should set about doing this. The process rules are simple enough so that you can take this process and copy it for your own events: 1. Get the right speaker Just one high-profile speaker can help ensure that you have a successful event. This brings into...