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All posts tagged "london eye"

  • London Eye hosts the first Twitter based, positivity-powered light show

    Think measuring sentiment in social media is difficult? Try using it to power a light show on one of London's most iconic landmarks. But that's exactly what EDF Energy has decided to do for this year's Olympic Games: it's measuring the sentiment in tweets about the games and representing the score using lights on the London Eye. The project, called "Energy of the Nation", launched last night in London. It uses a sentiment algorithm, the geo-location tag, IP addresses and the places mentioned in tweets to gauge how Twitter users in the country really feel about the Games. The...