long tail

At a recent digital marketing conference I attended, I heard one speaker talk about the irrelevancy of the 'long tail' and how concentrating on 'head' terms was the key to building an effective campaign using search. This couldn’t be further from the truth, but does qualify for some explanation.First, ...

Social media is slowly being adopted amongst the hospitality industry, and the phenomenon of collective buying as developed by Groupon is serving to reinforce the fact that the times they are a-changing. But how much value will this new business model add to an industry already battling to remain profitable?Social ...

The effective use of Google is critical for all businesses in the 21st century. But nowhere is it more relevant than in the hotel and hospitality industry. As we get into the business end of the holiday season, let's take a look at some of the key issues and examples ...

The web is ablaze with analysis and opinion about Google’s latest change to their search offering – Google Instant. If you just got back from a round-the-world solo boat voyage, allow me to fill you in. Google Instant serves search results as soon as you start typing into the search ...