Marketing ROI

Social media is a new field for many for marketers, entrepreneurs and business managers. Any sensible marketer knows that ignoring social media is not an option.It is necessary to understand that social media has become another battleground for consumers.Eric Rice exposes the following 10 myths which should quickly ...

At its core, social CRM impacts every process of traditional CRM that interacts and faces with customers.Unlike traditional models which were originally developed to be customer-centered but quickly devolved into customer focused, company-centric strategies, Social CRM brings a whole new level of authenticity, accountability, immediacy, and builds upon trust ...