marketing

Pinterest is attracting plenty of eyeballs, especially with the female demographic, but you might still be a little unsure of how to integrate this growing platform into your social media mix.So what’s the fascination with Pinterest?In October last year Pinterest had an estimated 3.3-million unique monthly visitors. Today that number ...

After the response to the "Social Media Rate card" of popular radio DJ Gareth Cliff, key questions have arisen about how people and companies disclose their advertising relationships on social network platforms.Of course anyone, including Cliff, are in their rights to advertise products via "word-of-mouth" to their Twitter followers or ...

Social media marketing has slotted nicely into many African businesses’ marketing mix. But in this two way conversation, both parties decide the direction and purpose of the channel, and it would appear that, far from happily wolfing down a stream of social media marketing messages, consumers actually want to talk ...

Social media and marketing are simultaneous in any plan to build an enterprise or advance a cause. So when it comes to your business, there are six psychological facts you may want to consider to get inside the mind of your customer before you rush off to reach them....

Twitter's potential as a business tool is finally being realised on a massive scale. Some companies are increasing brand loyalty, launching new products and growing fast – all thanks to clever tweeting. Others are confused about how to use the medium or downright dismissive.Of course, not all businesses need ...

Africa is the final frontier. The subject rose quickly on CNBC after the Wall Street downturn. It has also been a major topic on the World Economic Forums on Africa's agenda since 2007.While consumers were buying less in established developed markets, finding new consumers meant taking advantage: Emerging markets have ...

Facebook is constantly innovating and introducing new services that have an impact on the social media environment at large. Most notably marketers and brand managers can look forward to Facebook Places and Facebook Deals – innovations that make an even stronger case for social media in the mobile arena. Already ...

Mobile phones are changing the face of communication and marketing in emerging markets around the world, and the implications are profound. The environment is changing at a rapid pace, but I've identified seven major trends that are defining the mobi space right now, and suggested ways that businesses can adapting ...

I’m not a geek. I’m a geek-stalker. I like what digital is doing to the world. I don’t really understand it. But I like it. I like that I can rave about a book on Twitter and get a bashful thank you from the author and four recommendations for ...

Our first look at the biggest local Facebook pages created such a stir we decided to dig deeper into the different ways South Africans are using Facebook to market themselves and their brands. In theory comedians are a natural fit for the Facebook platform - they’re public figures and personal ...