Mazda

The TED conference series is all about ideas an innovation. But when most of us think about the kind of innovation TED preaches, we tend to focus on the three areas that comprise its name: Technology, Engineering and Design. What we tend not to think about is advertising.TED ...

At the beginning of this year I blogged about the amazing work that Adam Pasick was doing with Reuters in Second Life, the virtual 3D world.Now, here in Dublin at the IFRA conference, we were presented with another fascinating story of media doing business in SecondLife. Rowan Barnett, Editor-in-Chief of ...