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Naomi Klein
A friendly warning — The other side of social marketing
Naomi Klein’s NO LOGO chronicled a global backlash against a number of “super brands” that used advertising and branding in questionable ways to maximise their profits. The book helped produce a new class of conscientious consumers by highlighting some of the features of an overly branded and globalised world: No ...
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Memeburn focuses on web and innovation technologies. It has a particular interest in startup news and technology trends in emerging markets. More about us hereCopyright © 2011 memeburn. All rights reserved. No article may be published or reproduced without prior written permission from Memeburn.
