Nielsen

When one looks at social media, today it seems more appropriate to take gender into consideration than age. The digital landscape seems to have eliminated generational boundaries, but how do the genders compete in this space?After looking at a recent research report published by Nielsen, it’s glaringly obvious that ...

Brazil is a making waves in the tech world. A growing number of tech startups are emerging from the Latin American country and it's investing heavily in tech infrastructure. Small wonder then that online advertising is also on the rise.In a 2011 survey, IBOPE (a large media ...

Americans spend a lot of time on Facebook. We all knew that right? Well now it's official: US internet users spend more time on Facebook than any other website. That's according to the latest findings by media research house Nielsen.The research comes from Nielsen's "State of the Media" report ...

Generational Theory is a topic that has been bantered around in marketing circles for, well, for generations now. Never has technology, though, moved at such a blistering pace as now. Even those belonging to Gen X are feeling a little bewildered at times. From the music each generation identifies with ...

Half of all Netflix users connect to the popular US video streaming service using a game console, according to a recently published Nielsen survey.The Nielsen survey looked at the viewing behaviour of users of Netflix and Hulu, a website owned by Disney, NBC Universal and News Corp which offers movies ...

The digital, online revolution has had a profound effect on almost every industry you can think of. But perhaps the hardest hit of all has been the music industry, where the model that worked for generations has collapsed and new ways of making people pay for music are being tried ...

Visiting social networks and blogs now account for every four and a half minutes spent online, according to the authoritative Nielsen Company, a leading online analytics and trending company.Publishing on their official blog, nielsenwire, they report that the popularity of social media has now become "undeniable". According to the analytics ...

Received a press release from Nielsen//Netratings, who run the statistics and compiles readership of the major websites in the local Online Publisher's Association. Whichever way you look at it, this is good news for the South African online industry as a whole, and is no doubt spurred on by the ...

At KUGM Online Marketing conference in RosebankRussell Hanly, Chief Executive of the new 24.com, gave us a brief overview of the new 24.com structure ... and then talked about the South African online media landscape.He emphasised that marketers should focus on domestic/South African readership rather than the total overseas readership, ...

\During dot.boom the geeks were cool. Takkies, jeans and T-shirts were to replace ties and sensible shoes in the corridors of power. Boardrooms were to be replaced by lounges with bean bags and foosball tables. The pimply dot.com kids were ushering in a new economy built around the internet and ...