Old Spice Guy

Media evolution is often driven by technology. YouTube is no exception. The video-sharing platform has around 3-billion views a day. The mobile version of the platform gets over 400-million views a day, or 13% of the platform's total views. Few of us, however, think about it as an avenue for ...

Steve Jobs once said: "We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life." Excellence -- recognising it, rewarding it, inspiring it -- is the aim of the Loerie Awards. This year, the most excellent creative digital agency ...

Just when you thought it was safe to concenrate on your work and not be distracted by anything on the interwebs, Old Spice proves you wrong. Fabio, the "new" Old Spice guy has challenged the "old" Old Spice guy, Isaiah Mustafa, to a duel. So if you have plans for ...

More than 13-million hours of video -- approximately 1 500 years -- were uploaded to YouTube in 2010 and more than 700-billion videos were viewed on the site. The top clips of this year worldwide include a quirky television interview "Bed Intruder Song!" by Antoine Dodson, a parody of popstar ...

Barely a week ago, the youth league of the African National Congress (ANC), South Africa's ruling party, took issue with the social media world following the recent Malema vs Twitter brouhaha. Now there's a new video doing the rounds on YouTube that is bound to get tongues wagging. It's by ...

There is a mind-boggling array of different online platforms for getting your marketing message across: From classic display banners through to text-based advertorials, tweets, Facebook status updates and emails, the list goes on and on.It is very easy to get carried away with the excitement of using new technology and ...

In my previous post on Memeburn, I outlined some practical etiquette tips for businesses delving into the murky world of social media marketing. But theory can only take you so far. It is in the application of these ideas that real lessons can be learned.Here are some great examples ...