online advertiser

Just did this interview with a publication. Thought I'd publish it here.Does a newspaper’s online platform cannabalise the print advertising at all? And what about print readers- will the online platform steal readers away from the print title?It's time to move on from using words like "cannabalise" and ...

Online advertising as we know it is crude. But it is entering a new era of sophistication....The internet allows us to target advertising to an unprecedented degree, so why are most banner ads still served on such a hit-and-miss basis?Publishers slap up an insurance ad on a homepage in the ...

A great philosopher once said: I think, therefore I click. I think his name was Desmond or something, but click he did. After the click followed the advertiser’s website, which listed the product and allowed Des to buy himself a fine looking chariot and that gladiator suit he had always ...

I’ve always wondered where the gazillions in online advertising revenue went. If the pundits and their skyward-pointing graphs were to be believed, I doubt very much I’d still be working, but filing this column from Mauritius.Of course then it was de rigueur to foam at the mouth over the projected ...