Automotive heads-up displays are a recent fad that has been well received. With technology becoming faster more reliable, the use and acceptance of technology…
Cellular giant MTN has launched MTN Play Kids Bundle, an educational entertainment subscription service designed to provide content for children featuring a curated list…
Oil and gas play an important role in Africa’s present and future prospects. In South Africa especially, local gas production is expected to grow…
While multifactor authentication (MFA) has long been heralded as an essential security measure for keeping corporate networks safe from cybercriminals, a new type of…
Johann van Niekerk, Co-founder and CEO of Outsized, believes business leaders are overlooking a crucial component in their pursuit of agility – talent agility….
Injini, Africa’s EdTech Accelerator and Think Tank, has announced its second cohort for the Mastercard Foundation EdTech Fellowship. Twelve recently selected growth-stage EdTech companies…
Huawei spoke of the Huawei FreeClips last year as a means to introduce a different design to the market, one that could potentially draw…
A new series from Sony has been unpacked featuring the ULT Tower 10, ULT Field 7, and ULT Field 1 speakers including the ULT…
Huawei unveiled the Nova series lineup at the end of March 2024 in the form of a Huawei Nova 12i, the Huawei Nova 12…
Puma might be a famous sport and streetwear brand for many, but if you’re into Ford, it’s always been a compact driver’s car. In…
R3 and R3x are the design disruption EV product planners need to understand. The two most compelling EV car companies are a curious antithesis…
Ford’s T6 series platform has truly become the brand’s global car of the 2020s. Everest and Ranger are built on the advanced T6.1 series…
At the Digital Citizen’s Indaba, I presented on the business issues of online media and the blogosphere, from my own experiences as a blogger…
Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?
net savvy Web 2.0 a Poo Sandwich? Some say “Web 2.0” is just the latest meaningless buzzword in a long list of internet hyperbole….
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