online advertising models

At the Digital Citizen's Indaba, I presented on the business issues of online media and the blogosphere, from my own experiences as a blogger and working as a media professional at the M&G Online.Banner ads in online media are still relatively unsophisticated. The problem is that most online advertising models ...

Online advertising is not only about clicks, leads and acquisitions… branding is important too....There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in ...

net savvyWeb 2.0 a Poo Sandwich?Some say “Web 2.0” is just the latest meaningless buzzword in a long list of internet hyperbole. But Matthew Buckland argues that such labels can be useful.A well-known blogger wrote that whenever he hears the phrase “Web 2.0” he feels a little ...