online advertising

Why spend thousands to advertise in a top-notch magazine while you can start a whole new publication online for the same amount?That is exactly the current mind-set of more and more companies, which have discovered that targeting your audience with a niche approach pays off better than advertising. Why? Well, ...

“My name is Floris Kaayk I’m actually a filmmaker and animator. I’ve been working on an experiment about online media for 8 months...” Now that the Dutch artist Floris Kaayk, also known as Jarno Smeets, the man behind one of the most elaborate internet hoaxes of recent times has come ...

In the wake of the firing of its colourful CEO, Carol Bartz, Yahoo! has dominated headlines with stories of boardroom politics and rumours of acquisitions. The latest rumour, from the Wall Street Journal (WSJ), points to AOL, Yahoo!, and, Microsoft forming a partnership to battle Google's web dominance.According to the ...

Online advertising spending in the United States will overtake spending on newspaper ads this year for the first time, digital research firm eMarketer said on Monday.EMarketer estimated that online ad spending will grow 13.9 percent in 2010 to 25.8 billion dollars while spending on print newspaper ads will drop 8.2 ...

The industrialised model of advertising isn’t working as well as it once did. For many years brands were built by creating performance and emotional associations with the brand in the minds of customers primarily with the weight of advertising. Share of mind was created by share of voice (ad spend), and ...

I just watched an episode of Mad Men, but skipped the adverts. There’s possibly an irony to watching a TV show about advertising, but scrolling through the ads in-between. The thing is, I prefer to get my ad-fix online, where I decide what I want to see.‘Online Branded Entertainment’, that ...

Earlier this year, Miles Young, the global CEO of Ogilvy and Mather Worldwide said: "The great mistake of today's business environment is to believe that digital can fulfil the role of marketing. It will not”.Judging by the barrage of resultant comments, both for and against this profound (albeit somewhat naive) ...

Just did this interview for the Kulula inflight mag on online advertising and promoting your website. Thought I'd publish it here too:1. Why does online advertising account for so little of the advertising pie in SA?For various reasons -- and it's not only a story ...

I guess it seems a bit negative to define the growth of a medium in the collapse of another, but here's why:For most media organisations, online advertising* currently accounts for less than 20% of the advertising pie, with print still taking the lion's share. My 20% estimate is high. A ...

Quite sometime ago I did a rather entrepreneurial proposal to the World Association of Newspapers (WAN) about a new, non-profit industry-focused search engine and advertising network to rival Google. I know what you're thinking, apart from the general nuttiness of the idea itself: I must be crazy approaching a "newspaper" ...