online strategies

Could the online advertising industry escape these turbulent economic times relatively unscathed? Commentators say online advertising may buck an economic downturn, and – controversially – even gain from it.An article in the Financial Times notes that pressure on companies to cut costs as the economy softens could "hasten the switch ...

Some media companies have embraced the online era and are now reaping the rewards. Others have been slow to wake up to the promise of online publishing. Here are four media companies, where we may see greater things:Avusa (formerly Johncom): It’s probably wrong to call this media company a sleeping ...