Pay Per Click

If you're a search newbie and want to quickly learn the ropes of the Pay Per Click (PPC) world then using Google Adwords and a tracking program like Analytics will be quite useful. These tools, coupled with a little Excel spreadsheet savvy, can go a long way in managing a ...

One of the most frequent questions clients ask me is: "How am I doing compared to my competition?" Owing to the fact that many clients don't understand the intricacies of AdWords, the smart (and totally not facetious) answer is usually: "How long is a piece of string?"The beauty of ...

Promoting your startup effectively is a critical step towards ensuring that your business makes it from being a big idea to a well known and self-sustaining concern.In a previous article, on Digital Marketing and what startups need to get right from the start, I mentioned that building a new ...

Starting a new business is a bit like caring for your first born. Now while you don’t need to write a marketing strategy for your first born; you do need to ensure that you are giving your business the best chance of success. That is done by ensuring that you ...