print advertising

Just did this interview with a publication. Thought I'd publish it here.Does a newspaper’s online platform cannabalise the print advertising at all? And what about print readers- will the online platform steal readers away from the print title?It's time to move on from using words like "cannabalise" and ...

It’s time to leave the dark ages. The traditional advertising and media industry needs to see the potential of online or get left behind. This sentiment comes from a survey conducted independently by respected technology analyst Arthur Goldstuck for the Online Publishers Association.   It finds that there is a general lack ...

If it’s not the traffic or the advertising model, why is online experience a massive growth in revenues? Matthew Buckland finds some answers in a Standard Bank. case study.A greater number of companies are starting to allocate bigger portions of their advertising spend to this thing called the ...