Saatchi & Saatchi

There's no need to worry or rejoice, depending on your perspective on the Royal Wedding, the big day is still to come. But you would be forgiven for thinking that you had missed it, seeing as the first royal wedding of the social media era, has already gone viral on ...

The pressure is on for advertising agencies who have to work harder and harder to attract the attention of jaded, seen-it-all consumers. In response, forward thinking marketers are turning to "flash mobs" and the staging of co-ordinated events linked to social media as a way of spreading their message and ...