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Search Engine Marketing (SEM) is a mysterious mix of art and science, but for the purposes of this article, we can conceive of it as comprised of two parts. The skill of getting as high up as possible on the first page of the Search Engine Results Page (SERP), and ...

At a gathering of about 100 of some of South Africa's top geeks on Tuesday night, Wikipedia founder Jimmy Wales revealed what he said were some of the "first screenshots" of his new project on search.But a screenshot that Wales briefly showed us looked very much like a Facebook ...

At the beginning of this year I blogged about the amazing work that Adam Pasick was doing with Reuters in Second Life, the virtual 3D world.Now, here in Dublin at the IFRA conference, we were presented with another fascinating story of media doing business in SecondLife. Rowan Barnett, Editor-in-Chief of ...

I'm a gadget freak. Need the latest with most buttons. Gotta have Gotta have... you know how it is. It's an expensive little vice I have, so it means I got a great phone in my pocket, but my T-shirt and shoes have holes in them. I was doing a ...

The fundamental art of linking is something online media could learn from the blogosphere....Without linking there wouldn’t be an internet.It’s the web of links that leads a user from website-to-website that essentially creates the thing we know as the world wide web. Many commercial online media publishers hate linking ...

Imagine a world where you could actively sell advertising on archived content. Well, it’s hereContent on a website should never die. Never, ever. To delete content on a website is a waste. Online articles and their links should be permanent.In the world of the dead tree, articles have limited lifespans. ...