SEO

It's remarkable how few journalists understand Google's business and how what it does or doesn't do affects massive volumes of commerce around the globe.If I were running the New York Times I would keep half-a-dozen journalists focused on Google 24/7 because it's that important.Instead, we get very little real coverage ...

SearchEngineLand has a very good, long look at the recent fake press release announcing Google's US$400-million acquisition of Wi-Fi company ICOA.PRWeb distributed the press release and said it slipped through its internal tests for "integrity."Danny Sullivan explains how PRWeb has become a popular distribution network for a lot of content, ...

In a recent article, I commented that “many SEO’s know that a link from a social media site holds substantial value insofar as the ranking score is concerned”. A guest commented that this statement was not necessarily true. I am not sure if he or she meant that it was not ...

There are a number of, what the industry calls, “black hat” SEO techniques that companies (and even some SEO Consultants) may be tempted to practice so that they can try to push their rankings for target keywords to the top of the Google search results.Unfortunately there are still those SEO ...

We have all heard the terms “black hat” SEO and “white hat” SEO; but what exactly are some of the downright nasty tricks that SEO practitioners can pull? How can we safeguard ourselves against these unscrupulous vigilantes?Let’s start with a generally accepted definition of what constitutes Black Hat SEO techniques. ...

A recent post by Jonathan Houston about Google punishing sites with too much SEO motivated me to write an article about how to make sure your site doesn't suffer. Do not wither: there is still a way forward.Link building that won't get your website rankings killedOk the trick is first ...

Anyone who has made sure their sites are as search engine optimised as is humanly -- or mechanically -- possible should be quaking their boots right about now. Google has announced a major algorithm change that is going to penalised overly optimised websites. (Are you sweating yet?)This change comes on ...

Google recently introduced search results heavily influenced by relevant signals from people's social circles and promoting G+ content in its search results.The move is an attempt to boost its nascent Google+ social network, which has had a rocky start.I predicted that this strategy would attract legions of marketers hoping to ...

Google enlarged its beta test group for Dynamic Search Ads (DSA) this week in order for larger clients like retail chains to take advantage of the traffic they’re losing out on by not targeting their keywords properly. DSAs, not to be confused with Dynamic Keyword Insertion (DKI), create adverts based ...

"Community means building a grid. Attracting, converting and retaining loyalty. Community marketing means building an active social matrix which ultimately allows the community to work for you." These were the words of Fred Roed, one of the many speakers at Wordcamp Camp Town 2011.WordCamp is an informal gathering of ...