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All posts tagged "Snapchat"

  • Introducing Snapchat, the new frontier in storytelling

    Most people know Snapchat as the social network for watching people you only slightly care about play around with filters you really don't care about. While that may be all some people see, young innovators are recognising it as a platform to tell stories. Because, heck, that's what the feature is called, right? The first ever Snapchat movie premiered in June last year. Sickhouse was sadistically conceived by Hannah Macpherson, who saw an opportunity to merge creation and distribution methods in one foul swoop. Pairing up with YouTuber Andrea Russett, Macpherson used the social media starlet's Snapchat account to slowly lure...

  • Weekly Round Up Podcast #93: Beyonce, Resident Evil & more

    Welcome to Weekly Roundup, our podcast discussing the latest tech trends, innovation and news from the last few days. In this week's podcast, Hadlee Simons plays host to Andy Walker and Graham van de Made. The team discusses Snapchat's new IPO, and what it means for the social network. We also take a trip to the movies, with Resident Evil: The Final Chapter and the overall success of its video game counterpart, Resident Evil 7. We also touch on social media's biggest announcement: Beyonce's pregnancy, and how it totally blew up Instagram and Twitter. Finally, also snigger at the VR-property scandal surrounding ZeniMax...

  • Snapchat IPO: 6 more things you should know

    Snap Inc's IPO filing was made public overnight, revealing a variety of details surrounding Snapchat's operations. For one, we know that the firm hasn't made a profit in 2015 and 2016 (although it's quickly catching up), then there's the claim of 158 million daily active users. But what else do the documents tell us? Yes, Snapchat's prioritising iOS Many Android users have long held that Snapchat didn't pay enough attention to the Google platform -- something the company admitted in the filing. "The majority of our user engagement is on smartphones with iOS operating systems. As a result, although our products work with...

  • Snapchat IPO: the key figures revealed

    Snap Inc. filed a confidential initial public offering (IPO) with the Securities and Exchange Commission last year, leaving many to wonder about the details. But now, the house of Snapchat has raised the curtain on aspects of the deal. The IPO could value the company at up to US$25-billion, the Wall Street Journal reported. "Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate," read an excerpt of founder Evan Spiegel's letter in the filing. "Our products empower people to express themselves, live in the moment, learn about...

  • Facebook Stories will soon let you ‘Snapchat’ from your Facebook app

    Facebook has already implemented a rehashed version of Snapchat Stories on Instagram. But it hasn't yet bolted on the feature to its flaship app. Until now, that is. The social network has announced that Facebook Stories is now a thing on its Android and iOS app, and yes, it works almost exactly like Snapchat and Instagram Stories (pictured). Users can scroll through a horizontal list of Stories located at the top of the app's screen (just below the notifications and search bar). It's almost visually identical to Instagram Stories too, and will let users share ephemeral videos and snaps that will...

  • Snapchat joins Facebook, Google in purging fake news from its network

    Snapchat is the latest social network to take a stand against fake news, clickbait and "sensitive content", according to a new report by the New York Times. The social network, which updated its guidelines Monday, now forbids companies enrolled to its Discover programme to post questionable content to their channels. This includes clickbait, "overtly sexualised" content, and profanity. The network's Discover programme currently houses channels from the likes of National Geographic, People, Yahoo! and MTV. Snapchat's new guidelines also guard against Discover channels from "including reports or links to outside websites that could be considered fake news". Ultimately, the changes are in a...

  • Social media use can make you ‘envious’ of loved ones, study finds

    Social media isn't always as constructive or beneficial as we might believe. While keeping in touch with loved ones and meeting new people is now made much easier, entire Mondays are often wasted browsing Facebook and Twitter (uh... don't look at me). But social media can also have a negative effect on mood and one's emotional stability, according to a new study published by security and research firm Kaspersky Labs. The company, surveying over 16 000 people worldwide, discovered that sites like Facebook, Twitter and Instagram can often leave people feeling upset or "bitter" rather than happy and content. While around 60%...

  • Snapchat’s interface becomes human-friendly with universal search bar

    There are a few reasons why Snapchat is an absolute painful experience for many. For one, the app's actual user interaction elements like buttons and gestures are vague and confusing. And it doesn't end there. It's also extremely difficult to find content within the app itself. But this could be about to change. According to a TechCrunch report, Snapchat has unveiled a new universal search bar,that spans the top of each and every page on the app. This means that users -- even if they aren't too sure where they are within the app -- can search for friends, specific Stories...

  • Did Snapchat inflate its user numbers for IPO?

    A former Snapchat employee has claimed that the company lied about its user growth figures in a bid to boost its valuation. Anthony Pompliano filed a lawsuit (h/t: Yahoo) against Snapchat parent company Snap for wrongful termination, having lasted just three weeks at the company. Pompliano's legal representatives claim that the company was "falsely representing" user growth statistics to investors and trading partners, going so far as to call it an "institutional pandemic". The ex-employee says that he informed several key figures, including Drew Boller (Snapchat's vice-president of finance), Jill Hazelbaker (vice-president of communications) and Brian Theisen (director of business operations). "These efforts, which should...

  • Adult Swim, more coming to Snapchat thanks to Turner deal

    Snapchat took one big step to becoming the next social media TV platform, with a penned deal between its owner Snap Inc, and media giant Turner. The global media corporation and the social internet company will now work together to bring "new brands to Snapchat's Discover platform, extending live coverage of Turner's premium sports events, and working with several Turner brands to develop Snapchat shows", Turner announced on its press site. The deal between Snap and Turner will cover content, content distribution and advertising, and will give Turner access to Snapchat's front page, or its Discover tab. Snapchat and Turner will produce...

  • Instagram gets live videos, disappearing photos

    Facebook-owned Instagram continues its quest to take on Snapchat with two new features this week. The first new feature is live video for Instagram Stories, which is pretty self-explanatory. "Live video on Instagram Stories helps you connect with your friends and followers right now. When you’re done, your live story disappears from the app so you can feel more comfortable sharing anything, anytime," Instagram says on its blog. The two features are a big addition to Instagram, although they're definitely inspired by Snapchat "It's easy to go live — just swipe right from feed to open the camera, tap the 'Start Live Video'...

  • WTF are Snapchat Spectacles?

    If you haven't a clue what Snapchat Spectacles are, don't worry. We had a similar debate in the office whether to publish this piece on Gearburn or Memeburn. But luckily, the social outweighed the gadgetry. We also imagine that this is exactly what Snapchat (or its parent company, now known as Snap) wanted too. Debuting on 10 November 2016 (just in time for people to get over the US Elections), Snapchat Spectacles is the company's jovial answer to smart wearables like Google Glass and Microsoft HoloLens. But it's much simpler than those devices. In fact, these US$130 sunglasses do two things...

  • WhatsApp Status: Facebook’s latest Snapchat killer?

    According to a report by BGR India, Facebook-owned WhatsApp is revamping its Status page with a splash of inspiration from Snapchat. Dubbed "Status" for now, the new WhatsApp feature will allow users to send and set images as statuses. Users can also doodle over them, and limit the viewable audience. Okay, so it's not entirely like Snapchat's rolling photo-reel then, but it does have shades of the app within it. WhatsApp Status allows users to set images as statuses, similar to Snapchat and Instagram Stories BGR India notes that the new feature is buried in WhatsApp beta version 2.16.336 but can only be...

  • Here’s why Snapchat is Snapchat’s own worst enemy

    It's tough to think of another mobile platform that's enjoyed as much success in as short a time as Snapchat. The service has managed to successfully shed its early reputation as sexting platform number one. In the process, it's transformed into a service that prides itself on being a platform for authentic media-sharing. Who needs carefully shot, crystal clear DSLR snaps when spur-of-the-moment, blurry shots can feel more intimate? Who cares about smooth, 4K video clips when shaky footage happening right now feels more authentic? Or at least that's the thinking... As a result of the app's live nature, it's quickly become a social media icon alongside...

  • Kansas City Diaries: can brands beat Snapchat at its own game?

    Kansas City Diaries is an exclusive article series by Natalie Pool as she goes undercover at VML's global agency headquarters in Kansas City, USA, to find out how organic search, Snapchat and other technologies are changing the advertising and marketing industry. Snapchat is not what you’d call a brand-friendly platform. In fact, it actively discourages brands from creating organic content and makes it purposefully difficult for users to find you (unless you’re Kylie Jenner, arguably the biggest brand on Snapchat right now). And without reporting metrics for organic content, it’s tricky (but not impossible) for agencies to prove its value...