Social media marketing campaign

Unsurprisingly, many retail and fashion brands are jumping on the Pinterest band wagon. Fast. The latest brand I’ve noticed penetrating this space is GUESS. Interestingly, I came across the competition on Facebook.This is a nice example of a brand cross-pollinating to drive traffic to their Pinterest platform, but not all brands, ...

If you’re a reader of Memeburn, chances are you’re "keyed in". You get it, you are a digital native and in sync with the digital revolution.You get a gold star.At the Social Media World Forum Africa, held in Cape Town on Wednesday, a panel explored the often-asked question: "How ...

Adam Skikne recently noted in a column, that social media marketing tools are not really like "the intrusive, traditional forms of advertising that have continuously interrupted our daily lives since the 1950’s". He contends that they are "permission marketing," in that, be it by "Liking" a brand’s Facebook page ...