social media marketing

It has been widely established that the success of a Facebook Page is not its size, but rather the amount of people engaging with it. This is indicated by the amount of people “talking about this”.The reason why you want a higher percentage of people “talking about this” is ...

If you are busy with a social media campaign, one of the most likely main goals is to raise your brand’s awareness and visibility. We are making connections on the social web to increase our personal visibility and the visibility of our business, products, and services. When starting with a ...

Facebook believes in "social by design." In other words, something is not social unless your deigned it to be social. Social needs to be a core part of what you do and not just utilising social websites.Understanding this concept is key to designing social media strategies. A strategy becomes social ...

When it comes to the huge social web, various digital marketing professionals cannot help making mistakes with social media marketing. In their pursuit to promote their latest campaign, and to embrace this buzzing new medium, they keep on forgetting everything that they have learned about marketing. They are also ignoring ...

Ok so Pinterest is the next big social network, but how can the fashion and retail industry harness the power of this growing platform? I’ve already given you some general Pinterest tips in a previous article, but considering that you can create boards from any topic or trends imaginable, I ...

If you're the type of person whose happiness levels go up and down in sync with your Facebook page's analytics, this infographic may be your new best friend. Social media scientist Dan Zarrella crunched the numbers and churned out a guide to what works well on Facebook and what doesn't ...

It's a good year to be talking about sponsorship effectiveness. A very good year. Sure, 2010 was a pretty good one too, but the Olympic Games take it to another level. While it may not bring in the same value in sponsorship dollars as that overly-regulated tournament where men in ...

There are thousands of social media channels available to us all. From blogging to Facebook, all of these channels are not created equally and for the same purpose. Just because a certain social media channel works well for some businesses, it doesn't necessarily mean that it will work for you.Everywhere you look ...

Many forward-looking companies are having huge success integrating YouTube into their social media strategy. Besides just engaging on the YouTube platform itself, brands can integrate other networks by creating conversations on Twitter or forming communities on Facebook, all tailored around the YouTube video.One example of this is Orabrush. The campaign's ...

Most of the time, return on investment (ROI) on a digital campaign can be measured through factors that are fairly quantifiable and direct. When it comes to the measurement of social media marketing and ROI, though, many businesses find it very difficult to connect returns with their social media investment. ...