Social Media ROI

Quantifying the Return on Investment (ROI) of a company's social media campaign has been every marketer's bane with existing real world business performance metrics failing to provide the measurements driven by trends and behavioral patterns. Now, in his latest post on Web Strategist, Altimeter Group researcher Jeremiah Owyang prescribes The ROI Pyramid as ...

Social media is a new field for many for marketers, entrepreneurs and business managers. Any sensible marketer knows that ignoring social media is not an option.It is necessary to understand that social media has become another battleground for consumers.Eric Rice exposes the following 10 myths which should quickly ...