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All posts tagged "Social media"

  • Facebook to circumvent ad-blocking software on desktop, because ‘choice’

    Whether it's due to aesthetics, data usage or horrible ads in general, ad-blocking software is only gaining steam these days. The trend has however seen loads of websites ask their users to disable ad-blockers. Now, Facebook is taking a somewhat drastic approach to the software. In a blog post, the social media juggernaut said that ads can be useful if they're relevant and well-made. "But because ads don't always work this way, many people have started avoiding certain websites or apps, or using ad blocking software, to stop seeing bad ads. These have been the best options to date," the blog post read. "We've...

  • Don’t lose yourself: avoid identity theft on social media

    More than three-quarters of American adults are active on social media, and the numbers total approximately 2.3-billion people worldwide. By living with and through our technology, it is easier than ever before to reconnect with friends, stay in touch with family and meet new people across previously unassailable physical distances. But this also means that the likes of identity theft is becoming a bigger problem. Unfortunately, in stark contrast to real-world interactions, there are few reliable ways to be sure a person is who they purport to be on the internet. The proliferation of social media tools has created new space...

  • Build and protecting your online reputation: a brief how to guide

    In today's digital lifestyle, no matter what you do or where you are in life, it's important to have a good and solid digital footprint. Most people aren't just interested in the reputation of the brand they are dealing with, but they also want to see the face behind the business. This is where personal branding and online reputation management become friends. Before the big boom of the internet, most companies could count on the simple fact that news traveled slowly. They had plenty of time to create and develop a plan to any potential problem. With the current growth of consumer generated content any...

  • Oscar Pistorius: social media slams sentence, global search spikes

    After three years of back-and-forth legal battles, Oscar Pistorius has been sentenced to six-years behind bars for shooting and murdering Reeva Steenkamp. The legal journey's ups and downs, twists and turns is something South Africa, and the world, has been following attentively. The trial will likely be remembered as South Africa's first real public trial fuelled by social media reaction. But what does that mean? We asked the folk over at YouKnow, a South African social media analytics company, to scrub the depths of social media for reactions before during and post-sentencing. And well, the results are pretty interesting. Oscar Pistorius' sentence...

  • 5 debunked myths about selling and marketing on social media

    When marketers think about social media, they mostly regard it as a top-of-the-funnel tool. Specifically, it’s an avenue for communication that’s best used to identify and filter unqualified leads. This is not an unreasonable characterization; social media is a great tool for starting off the conversion funnel. But who’s to say it can’t also be employed as a bottom-of-the-funnel sales tool as well? Social media marketing myths, debunked Many marketing professionals haven’t yet recognized what an effective sales tool social media can be. Part of the reason this is not more generally known is that, everywhere you look, people repeat common myths...

  • Snapchat, meet Snow: Korea’s rival app makes waves in Asia

    While Snapchat is satisfying the West's need for self-centered video snippets, South Korea's rival app does much of the same. Developed by Line Messenger creator Naver, Snow is practically a clone of Snapchat, and allows users to post snippets of annoying videos and lace them with wacky filters. "Take videos with hilarious face effects and send them to your friends instantly. You can respond to snaps from friends with texts and animated GIFs as well. LIVE makes sharing your moments with friends easy, speedy and fun," explains the app's description on Google Play. Users can also add images and the like to...

  • Social recruitment: the next big trend in hiring for your business

    Social media, supplemented by news apps is the go-to place to find the latest news happenings, but it is also on these platforms where job seekers are finding out about available positions. Gone are the days of employers and recruiters advertising a position in print and online and being inundated by quality candidates. Recruiters now use social media platforms such as Twitter, Facebook and Instagram in addition to LinkedIn to find and engage with prospects, sometimes starting off with a very small pool of candidates meeting the criteria. What the water cooler of old was for office gossip, social media networking...

  • #Brexit: 29 tweets that tell the story of Britain’s crucial ‘leave’ vote

    Britain has voted to leave the European Union. In the early hours of Friday morning it became increasingly clear those those wishing to leave (in favour of #Brexit) outnumbered those wanting to remain, albeit by a margin which appears to show a nation (or, more correctly, an assemblage of nations) at odds with itself. According to The Guardian, the "Leave" campaign received 17 410 742 (or 52%) of the vote, while the "Remain" camp received 16 141 241 (or 48%) of the vote. The winning camp's victory appears largely to have come on the back of older voters and those...

  • Twitter makes Vine (and video) relevant again with 140-second videos

    With Instagram's latest video improvements -- allowing users to record bursts of 60-second videos -- it's Twitter's turn to play its hand. This week, the social network announced that its users will be able to record videos of up to 140-seconds (for obvious reasons). This improvement is also heading to Vine. "Where previously, uploaded videos were limited to 30 seconds, now anyone can create video Tweets up to – you guessed it – 140 seconds long," it explains on its blog. Select publishers can soon look forward to 10-minute long videos as well. Twitter believes that the new ability turns both Vine...

  • 5 social tools to help boost brand awareness and audience engagement

    Every brand wants to easily identify and reach their target audiences as quickly as possible. Audience engagement is detrimental to forming a meaningful connections with consumers and emerge as a successful brand. Here are five new social media tools that will help you, and your business, reach your targeted audience easily and effectively. Socedo Socedo helps users discover the best prospects on social media in real-time. The service uses real-time social behavior based on user personas in order to find out leads who are about to enter your buying cycle. This activity info is combined with profile data from sources like Twitter and...

  • Twitter pans (then praises) Springboks after comeback against Ireland

    Even if you missed this weekend's second rugby test match between South Africa and Ireland, you probably heard disgruntled Springboks fans shouting at their televisions. Trailing 3-19 at half-time, the Springboks were (for probably the first time in living memory) booed off the hallowed Ellis Park turf in Johannesburg Saturday night. And it wasn't only the Johannesburg faithful who had a few things to say. Twitter came alive with the trending topic #SAvIRE (among others), and users couldn't resist airing their views of the Springboks' indifferent performance at half time: Abysmal first half. Loosies shocking again, front row destroyed. Back 3 pathetic....

  • Influencers are impacting consumers’ purchasing decisions more than ever before

    In a recent article I read, a woman explained how, after coming across an Instagram post of one of her favourite bloggers, she rushed to the stores in search for the very doormat she saw in the post. After searching high and low she eventually got hold of the doormat and felt compelled to share the news on social media. So, not only did the blogger influence the woman’s decision to buy the mat but she also got her to talk about it online, further contributing to the digital conversation around the product. The fact that the influencer got her to...

  • Social media: the future of video advertising

    By 2019, Cisco predicts video will account for 80% of global traffic. That’s nearly 1 million minutes of video shared every second. And YouTube captures an estimated 20% of that US video advertising spend. Meanwhile advertisers are turning to social media to drive user engagement and increase brand awareness. Brands like Sephora, Wendy’s, and Toyota know the value in sharing their video ads on social platforms like Facebook. After all, that’s where consumers are: on mobile and social. So, it’s no surprise video ads on social media are on the rise. The future of video advertising is social. Advertisers would be...

  • Would you date a social media platform? [video]

    Dating a social media site isn't really a farfetched idea, is it? Considering the amount of time people spend on social media sites, dating one would make sense, at least in terms of commitment. With that said, what would happen if you went on a date with a social media platform? Well, according to YouTuber Emma Blackery, the platforms wouldn't be too different from the descriptions we'd give people who use them. Blackery's sketch imagines dating personifications of social media sites, and their subsequent personalities. The video, edited in a quick montage format, portrays the likes of Twitter, Instagram, Facebook, Google+ and...

  • 10 huge 2014 social media fails that we can all learn from

    There's a learning curve that comes with new technologies. This is especially commercial ones like Facebook or Twitter, which give voice to those who otherwise would have themselves thrown out of the local pub their for irrational ranting, just being ignorant, or freakishly ill-informed. As such, these social media platforms have their unique ways of sorting the bad apples from the rest: mass protest (aka virality). As soon as a public figure or brand (it's scary how frequently this is the case) slurs some nonsense or missteps his/her cultural boundaries, people in their thousands of thousands of opinions fire...