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All posts tagged "Social media"

  • #Brexit: 29 tweets that tell the story of Britain’s crucial ‘leave’ vote

    Britain has voted to leave the European Union. In the early hours of Friday morning it became increasingly clear those those wishing to leave (in favour of #Brexit) outnumbered those wanting to remain, albeit by a margin which appears to show a nation (or, more correctly, an assemblage of nations) at odds with itself. According to The Guardian, the "Leave" campaign received 17 410 742 (or 52%) of the vote, while the "Remain" camp received 16 141 241 (or 48%) of the vote. The winning camp's victory appears largely to have come on the back of older voters and those...

  • Twitter makes Vine (and video) relevant again with 140-second videos

    With Instagram's latest video improvements -- allowing users to record bursts of 60-second videos -- it's Twitter's turn to play its hand. This week, the social network announced that its users will be able to record videos of up to 140-seconds (for obvious reasons). This improvement is also heading to Vine. "Where previously, uploaded videos were limited to 30 seconds, now anyone can create video Tweets up to – you guessed it – 140 seconds long," it explains on its blog. Select publishers can soon look forward to 10-minute long videos as well. Twitter believes that the new ability turns both Vine...

  • 5 social tools to help boost brand awareness and audience engagement

    Every brand wants to easily identify and reach their target audiences as quickly as possible. Audience engagement is detrimental to forming a meaningful connections with consumers and emerge as a successful brand. Here are five new social media tools that will help you, and your business, reach your targeted audience easily and effectively. Socedo Socedo helps users discover the best prospects on social media in real-time. The service uses real-time social behavior based on user personas in order to find out leads who are about to enter your buying cycle. This activity info is combined with profile data from sources like Twitter and...

  • Twitter pans (then praises) Springboks after comeback against Ireland

    Even if you missed this weekend's second rugby test match between South Africa and Ireland, you probably heard disgruntled Springboks fans shouting at their televisions. Trailing 3-19 at half-time, the Springboks were (for probably the first time in living memory) booed off the hallowed Ellis Park turf in Johannesburg Saturday night. And it wasn't only the Johannesburg faithful who had a few things to say. Twitter came alive with the trending topic #SAvIRE (among others), and users couldn't resist airing their views of the Springboks' indifferent performance at half time: Abysmal first half. Loosies shocking again, front row destroyed. Back 3 pathetic....

  • Influencers are impacting consumers’ purchasing decisions more than ever before

    In a recent article I read, a woman explained how, after coming across an Instagram post of one of her favourite bloggers, she rushed to the stores in search for the very doormat she saw in the post. After searching high and low she eventually got hold of the doormat and felt compelled to share the news on social media. So, not only did the blogger influence the woman’s decision to buy the mat but she also got her to talk about it online, further contributing to the digital conversation around the product. The fact that the influencer got her to...

  • Social media: the future of video advertising

    By 2019, Cisco predicts video will account for 80% of global traffic. That’s nearly 1 million minutes of video shared every second. And YouTube captures an estimated 20% of that US video advertising spend. Meanwhile advertisers are turning to social media to drive user engagement and increase brand awareness. Brands like Sephora, Wendy’s, and Toyota know the value in sharing their video ads on social platforms like Facebook. After all, that’s where consumers are: on mobile and social. So, it’s no surprise video ads on social media are on the rise. The future of video advertising is social. Advertisers would be...

  • Would you date a social media platform? [video]

    Dating a social media site isn't really a farfetched idea, is it? Considering the amount of time people spend on social media sites, dating one would make sense, at least in terms of commitment. With that said, what would happen if you went on a date with a social media platform? Well, according to YouTuber Emma Blackery, the platforms wouldn't be too different from the descriptions we'd give people who use them. Blackery's sketch imagines dating personifications of social media sites, and their subsequent personalities. The video, edited in a quick montage format, portrays the likes of Twitter, Instagram, Facebook, Google+ and...

  • 10 huge 2014 social media fails that we can all learn from

    There's a learning curve that comes with new technologies. This is especially commercial ones like Facebook or Twitter, which give voice to those who otherwise would have themselves thrown out of the local pub their for irrational ranting, just being ignorant, or freakishly ill-informed. As such, these social media platforms have their unique ways of sorting the bad apples from the rest: mass protest (aka virality). As soon as a public figure or brand (it's scary how frequently this is the case) slurs some nonsense or missteps his/her cultural boundaries, people in their thousands of thousands of opinions fire...

  • Yearly Roundup: remembering 2014 in tech

    It has been an eventful year and we at Memeburn have been amidst it all. Social Media, that untamable beast, has served up some gems. This year hashtags have been causing far more social change than ever before. It appears, if anything is to be learned from hashtags this year, that they have the power to start revolutions. And with the likes of Tumblr, Instagram and Twitter growing steadily, that doesn't seem likely to change. The tech world has also stooped to frivolously low levels and was abuzz about Kim Kardashian's hind quarters. Big Data was also more defined this year with...

  • Facebook in 2014: the most popular topics on the social network this year

    It hasn't been as good a year for Facebook as before, but it wasn't bad either. The company launched two new apps -- Messenger and Slingshot, with the former finding massive success (even if users won't quite admit it) and the latter lurking in Snapchat's ever-growing shadow. But Facebook has also become something of a social network for news and events too. To celebrate its success, Facebook has launched yearinreview.fb.com -- a site aimed at showcasing some of the analytics and statistics of Facebook and its users during the year 2014. So what are some of the things users of Facebook...

  • Sources: fresh retrenchments at Mxit

    African mobile social network Mxit has begun a fresh round of retrenchments as it looks to find its place in a mobile messaging space dominated by US and Asian players. A source close to the company confirmed to Memeburn that the Stellenbosch-based company today began negotiations with staff around its downsizing efforts. This is the second wave of retrenchments at the company in the last couple of years. In late 2012, following the departure of maverick entrepreneur Alan-Knott Craig Jr, the company laid off nearly a third of its staff. At the same time however, it said that...

  • Tumblr beats Instagram as fastest growing social platform, Facebook lags behind

    Research published today by Global Web Index shows that blogging site Tumblr’s active user base grew in the last six months by 120% and discovery platform Pinterest by 111% while Facebook’s only grew by 2%. However Facebook continues to be the world’s largest social network by some margin. When it comes to picking up new users though, it appears that it is slowing down. A latest report by International Telecommunication Union shows that there are 3-billion people online worldwide. Facebook’s has an active user base of 1.36-billion, meaning that it commands an astounding one-third of the world’s population. Nonetheless, Instagram, LinkedIn, Twitter,...

  • Triple your Instagram following with these simple steps [Infographic]

    Instagram has come a long way from being the glorified breakfast image board it once was. As a result, it's now fairly tricky for croissant-loving novices to cultivate their online presence. Not only is it difficult to garner a reliable following, it's pretty difficult to juggle between pandering to those who follow you and posting what you enjoy. "Will my followers enjoy pictures of my lunch everyday?" is probably something that gets pondered by Instagram users often. While Instagram can be a fruitful way to grow your online brand and social presence, like every network there are a few key points one...

  • Here’s how to monitor your influence with your social media campaign

    It is really common knowledge these days that your business needs a solid social media presence as part of your digital marketing strategy. Not only because your competitors are active on the social web but that your audience expects it. Social media isn't new, yet many are still getting the basics wrong. Only having profiles on the top social media channels doesn't mean you have a strategy in place. It means you don't know how to take advantage of this medium to help you reach your business goals and supplement your current marketing campaign. The name of "social media" says it all. It's a...

  • Kenyan Twitter from A to Z: everything you need to know about ‘Kitter’

    Last year the newly launched Nendo Ventures release its report on the Kenyan social media landscape. The report highlighted 15 key trends that is shaping and informing the Kenyan social media landscape. It also provided some insights into how Kenyans behave on social and their consumption patterns. The team is now taking a step further with its latest report unpacking Kenyan Twitter (Kitter) by alphabetising it. The report -- which has just been released -- is part of a series the company is releasing on the African Twitter landscape. Kenyan Twitter A to Z is the first of four,...