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All posts tagged "Social media"

  • Is Disney about to buy Twitter for $16bn?

    Family-first media giant Disney is no longer just about anthropomorphic mice and creepy clubhouses. The company is reportedly preparing a bid to buy social network Twitter. In a deal that could inject Twitter with some much needed cash, and give Disney a foothold in the fervent social networking advertising space, the company is currently "working with a financial advisor" to assess the validity of the deal. This according to a Bloomberg report. If Disney does purchase Twitter, the deal is expected to be worth around US$16bn According to the publication, bidding Twitter's market worth of around US$16-billion will be Disney's biggest cash...

  • The growth of Africa’s ecommerce future lies offline

    Ecommerce in Africa has experienced massive year-on-year growth. Despite infrastructure challenges, ecommerce is expected to see 40% annual growth for the next ten years. Africa, outside of South Africa, is a mobile-first, and largely unbanked economy. With mobile penetration reaching close to 70% on the continent, technology has shown extraordinary innovation, especially in the fintech sector. The link between digital media and ecommerce is well documented and easily trackable. For this reason, we’ve scrutinised case studies highlighting the role social media plays in ecommerce success, and have ploughed expertise, time, and energy into building campaigns. However, it is critical to bear in...

  • Buffer vs Hootsuite vs MavSocial: 3 social media tools go head-to-head

    Social media marketing has become a crucial factor which can contribute significantly towards the overall business growth rate. That's why projecting a credible social presence is important for businesses to make a mark in today's competitive market. Entrepreneurs often find it a challenging task to promote their business on different social media channels effectively. When you're running a business, finding enough time to manage your social media profiles may seem to be a daunting prospect. You can’t afford to spend all day curating tweets and Facebook posts. Thankfully, there are several social media management tools that can be utilized to save...

  • SEO, PPC and social media should support your marketing strategy

    Digital marketing has come a long way since the birth of SEO and Google. Social media marketing is also nothing new and many businesses are relying on this form of marketing to generate sales, leads and awareness. Digital marketing isn't new and not just a trend that will pass. Digital marketing is at a mature stage for many, but measuring the true ROI and results of online marketing is still a mystery to some and often I get asked which digital marketing tactic is the best to use. Even though there are many answers to this question and a wealth...

  • Facebook to circumvent ad-blocking software on desktop, because ‘choice’

    Whether it's due to aesthetics, data usage or horrible ads in general, ad-blocking software is only gaining steam these days. The trend has however seen loads of websites ask their users to disable ad-blockers. Now, Facebook is taking a somewhat drastic approach to the software. In a blog post, the social media juggernaut said that ads can be useful if they're relevant and well-made. "But because ads don't always work this way, many people have started avoiding certain websites or apps, or using ad blocking software, to stop seeing bad ads. These have been the best options to date," the blog post read. "We've...

  • Don’t lose yourself: avoid identity theft on social media

    More than three-quarters of American adults are active on social media, and the numbers total approximately 2.3-billion people worldwide. By living with and through our technology, it is easier than ever before to reconnect with friends, stay in touch with family and meet new people across previously unassailable physical distances. But this also means that the likes of identity theft is becoming a bigger problem. Unfortunately, in stark contrast to real-world interactions, there are few reliable ways to be sure a person is who they purport to be on the internet. The proliferation of social media tools has created new space...

  • Build and protecting your online reputation: a brief how to guide

    In today's digital lifestyle, no matter what you do or where you are in life, it's important to have a good and solid digital footprint. Most people aren't just interested in the reputation of the brand they are dealing with, but they also want to see the face behind the business. This is where personal branding and online reputation management become friends. Before the big boom of the internet, most companies could count on the simple fact that news traveled slowly. They had plenty of time to create and develop a plan to any potential problem. With the current growth of consumer generated content any...

  • Oscar Pistorius: social media slams sentence, global search spikes

    After three years of back-and-forth legal battles, Oscar Pistorius has been sentenced to six-years behind bars for shooting and murdering Reeva Steenkamp. The legal journey's ups and downs, twists and turns is something South Africa, and the world, has been following attentively. The trial will likely be remembered as South Africa's first real public trial fuelled by social media reaction. But what does that mean? We asked the folk over at YouKnow, a South African social media analytics company, to scrub the depths of social media for reactions before during and post-sentencing. And well, the results are pretty interesting. Oscar Pistorius' sentence...

  • 5 debunked myths about selling and marketing on social media

    When marketers think about social media, they mostly regard it as a top-of-the-funnel tool. Specifically, it’s an avenue for communication that’s best used to identify and filter unqualified leads. This is not an unreasonable characterization; social media is a great tool for starting off the conversion funnel. But who’s to say it can’t also be employed as a bottom-of-the-funnel sales tool as well? Social media marketing myths, debunked Many marketing professionals haven’t yet recognized what an effective sales tool social media can be. Part of the reason this is not more generally known is that, everywhere you look, people repeat common myths...

  • Snapchat, meet Snow: Korea’s rival app makes waves in Asia

    While Snapchat is satisfying the West's need for self-centered video snippets, South Korea's rival app does much of the same. Developed by Line Messenger creator Naver, Snow is practically a clone of Snapchat, and allows users to post snippets of annoying videos and lace them with wacky filters. "Take videos with hilarious face effects and send them to your friends instantly. You can respond to snaps from friends with texts and animated GIFs as well. LIVE makes sharing your moments with friends easy, speedy and fun," explains the app's description on Google Play. Users can also add images and the like to...

  • Social recruitment: the next big trend in hiring for your business

    Social media, supplemented by news apps is the go-to place to find the latest news happenings, but it is also on these platforms where job seekers are finding out about available positions. Gone are the days of employers and recruiters advertising a position in print and online and being inundated by quality candidates. Recruiters now use social media platforms such as Twitter, Facebook and Instagram in addition to LinkedIn to find and engage with prospects, sometimes starting off with a very small pool of candidates meeting the criteria. What the water cooler of old was for office gossip, social media networking...

  • #Brexit: 29 tweets that tell the story of Britain’s crucial ‘leave’ vote

    Britain has voted to leave the European Union. In the early hours of Friday morning it became increasingly clear those those wishing to leave (in favour of #Brexit) outnumbered those wanting to remain, albeit by a margin which appears to show a nation (or, more correctly, an assemblage of nations) at odds with itself. According to The Guardian, the "Leave" campaign received 17 410 742 (or 52%) of the vote, while the "Remain" camp received 16 141 241 (or 48%) of the vote. The winning camp's victory appears largely to have come on the back of older voters and those...

  • Twitter makes Vine (and video) relevant again with 140-second videos

    With Instagram's latest video improvements -- allowing users to record bursts of 60-second videos -- it's Twitter's turn to play its hand. This week, the social network announced that its users will be able to record videos of up to 140-seconds (for obvious reasons). This improvement is also heading to Vine. "Where previously, uploaded videos were limited to 30 seconds, now anyone can create video Tweets up to – you guessed it – 140 seconds long," it explains on its blog. Select publishers can soon look forward to 10-minute long videos as well. Twitter believes that the new ability turns both Vine...

  • 5 social tools to help boost brand awareness and audience engagement

    Every brand wants to easily identify and reach their target audiences as quickly as possible. Audience engagement is detrimental to forming a meaningful connections with consumers and emerge as a successful brand. Here are five new social media tools that will help you, and your business, reach your targeted audience easily and effectively. Socedo Socedo helps users discover the best prospects on social media in real-time. The service uses real-time social behavior based on user personas in order to find out leads who are about to enter your buying cycle. This activity info is combined with profile data from sources like Twitter and...

  • Twitter pans (then praises) Springboks after comeback against Ireland

    Even if you missed this weekend's second rugby test match between South Africa and Ireland, you probably heard disgruntled Springboks fans shouting at their televisions. Trailing 3-19 at half-time, the Springboks were (for probably the first time in living memory) booed off the hallowed Ellis Park turf in Johannesburg Saturday night. And it wasn't only the Johannesburg faithful who had a few things to say. Twitter came alive with the trending topic #SAvIRE (among others), and users couldn't resist airing their views of the Springboks' indifferent performance at half time: Abysmal first half. Loosies shocking again, front row destroyed. Back 3 pathetic....