Social media

Google has created a crisis map to relay information about the movement of a hurricane currently sweeping up the United States' Atlantic coast to prepare civilians once the storm hits land. Hurricane Sandy, which has already killed 66 people in the Carribbean, has been the topping the Twitter charts lately ...

Pinterest, the online content sharing service that allows members to "pin" images, videos and other objects, will be enlisting users' help to block or report unwanted or tasteless content that exists on its virtual pin-board. This is in an effort to reduce hateful, unwanted or violent and "naughty" pins, as ...

With all the time we spend on Facebook, Twitter, Pinterest (the list goes on) our lives have become intertwined in more ways than we think. If we take recent court cases seriously, then soon our own social media connections could be "owned" in the future. It's also becoming increasingly obvious ...

In his autobiography, Mark Twain quotes former British prime minister Benjamin Disraeli, saying “Figures often beguile me, particularly when I have the arranging of them myself; in which case the remark attributed to Disraeli would often apply with justice and force: 'There are three kinds of lies: lies, damned lies ...

Think General Motors', now reversed, decision to pull its Facebook advertising had the industry rattled? Think again.Social media is set to bring in US$16.9-billion in 2012, over half of which will come from advertising.According to tech research company Gartner social revenue is up 43.1% from 2011 ...

Oh, so you've got a startup that's going to change the world using social media? Tell someone else about it. I'm not listening any more. Here's why: social media got boring.Yup, it's boring and its lost the luster that made it so revolutionary in the first place. I can pinpoint ...

Retailers don’t rush to adopt new technology.In the last century, new technologies have been instrumental in increasing both sales and customer satisfaction. Things like Sabre in the 50s (the first electronic reservation system), the introduction of the barcode in the 70s all the way to the expansion of the ...

Many small businesses are still afraid of opening their doors on the social web. These are the people who are the most comfortable with using one way broadcasting methods to distribute their marketing content, because they feel that they want to control their brand and message. As a result of ...

We live in a blessed time. Social media tools like Facebook and Twitter have finally allowed for the scaling of one-to-one relationships online. The problem is that few are taking the amazing opportunity to create long-term quality relations with their followers and fans.Things are improving but most are still ...

It is a well-known fact that if a customer has a negative experience with a service or brand, they are more likely to share it than one that is satisfied. Sharing experiences is now an everyday task to many with the birth of the social web where everyone is a ...