strategy

Digital strategy is often sidelined as the poor cousin of traditional planning and strategy. Even when it isn't overlooked it still seems that many forget about why they are actually creating a digital strategy in the first place.I want to highlight five of the top mistakes made when developing a ...

There’s a saying that goes like this… "If you don’t know where you are going, any road will get you there." Amen when applied to social media. An analogy came to me one day that I use when explaining social media in context to clients and at learnshops that I ...