tv

The best brands are built on stories. No-one huddles around the proverbial water cooler and talks about Product XYZ's incredible new feature. But they will talk about Nando's "The Last Dictator" ad, or Coca-Cola's "Reasons to Believe" campaign.For decades, there's been an assumption in advertising that if you want ...

Spend any time with Samsung's latest plasma beast and you will be convinced of two things. First: plasma is far, far superior to LCD or LED in any way but for sheer nuclear brightness. Second: 3D TV is a crock best consigned to bleeding-edgers and those who've not yet spent ...

People like to be rewarded for things they would probably do anyway. Hence it stands to reason that sooner or later someone would capitalise on this.And that is what entertainment check-in network GetGlue did -- by offering real and virtual incentives for consuming media online.GetGlue, founded in 2009 ...

Amid all the recent news on new smart TV products from Sony and Logitech, the message from analysts and researchers who study humans for a living seems to be: Don't make TVs into PCs.Logitech last month became the first company to unveil a set-top device running Google's new Android-based TV ...