• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

All posts tagged "Video"

  • Japanese slugger hits baseball (quite literally) through the roof

    Baseball is as big a sport in Japan as rugby is in South Africa, so when a player does something special, you're bound to hear all about it on Japanese social media. This was the case with Shohei Ohtani's piece of ridiculous skill and good-fortune. The Japanese slugger was facing fast balls from a tenacious and slightly wayward Dutch pitcher in the Tokyo Dome, when he decided to swing. And swing he did. Ohtani's remarkable baseball belter wasn't awarded a home run -- a grave injustice He caught the ball flush, it spiralled up into the air and into a 60cm gap in...

  • Kansas City Diaries: the 3 new rules for social video

    Kansas City Diaries is an exclusive article series by Natalie Pool as she goes undercover at VML’s global agency headquarters in Kansas City, USA, to find out how organic search, Snapchat and other technologies are changing the advertising and marketing industry. Just when you get comfortable with social video, the rules change. Here are three that aren’t going anywhere anytime soon. Don’t sacrifice quality for speed “There is an expectation of the quality of work a brand puts out,” says Director of Integrated Production, Scott Stone, who heads up VML’s internal production team, Vault. “Regardless of the channel it goes on, video should...

  • Vine is the latest victim of Twitter’s crazy week

    Twitter, after shedding 9% of its company staff this week, is also shedding Vine. In a blog post published on Medium, "Vine and Twitter" explains that the former will be "discontinuing the mobile app" in a move that almost spells the end for the promising but ailing short video platform. We have some important news to share about Vine. Read more here: https://t.co/jPveGelXgS — Vine (@vine) October 27, 2016 The video creation and sharing service, that was bought by Twitter in 2012, was used by consumers and media alike to cover events like the Ferguson uprising of 2014, to the everyday lives of...

  • Mark the Rhino (and a tyre) become internet sensations

    If you thought you were having a bad Monday, consider Mark the rhino. Likely minding his business doing things rhinos traditionally do on the weekend, Mark somehow got his snout snagged in a car tyre. Images and videos of the unfortunate herbivore were published on Facebook by the Aware Trust Zimbabwe page and quickly gained momentum across the internet. At the time of writing, the video has garnered over 3700 views, with just under 200 reactions and 80 shares. "At first rangers thought he'd be able to dislodge it himself but as he continued to thrash around in frustration it became apparent...

  • 4 features Netflix needs to succeed in emerging markets

    Video streaming superstar Netflix has gone from strength to strength in the past few years, expanding dramatically and churning out top-notch original content. However, the company still has a long way to go in several emerging markets, as local services in Asia, Latin America and South Africa enjoy varying levels of success. These services also bring crucial lessons for Netflix - here are a few features it needs to bring to the table. User-adjustable video quality Automatic video quality adjustment is a welcome feature if you've got an unpredictable connection, dynamically adjusting quality based on available throughput. This only solves the issue of unstable internet speeds though, rather than...

  • Netflix library reportedly down 50% in four years

    Thought the South African version of Netflix was lacking in the content department? Well, it appears that American users are feeling the content squeeze as well. According to Exstreamist, there are currently 5302 titles on the US version of the streaming service, including TV shows and movies. However, this was down 50% compared to 2012, when the service apparently had almost 11 000 titles, insider sources told the publication. Exstreamist claims that this downward trend was due to content owners refusing to give Netflix distribution rights as well as due to the firm decreasing its spend on third-party titles. Netflix is increasingly emphasising original content over...

  • ShowMax continues data crusade with new ‘bandwidth calculator’

    Say what you want to about the ShowMax library but the company is absolutely killing it when it comes to data-saving features. With the ability to download content for offline viewing, the service is doing a great job of catering to bandwidth-starved users. Now, the Naspers-owned streaming service has announced the launch of a bandwidth calculator (accessible here), allowing users to figure out just how much data they need on a weekly and monthly basis. "Simply choose the required video quality/bandwidth capping level and the number of hours watched per week, and the calculator gives an estimate of weekly and monthly data usage," ShowMax explained in...

  • We take a quick look at Instagram Stories (video)

    It is no secret that Instagram Stories looks a lot like Snapchat's Stories but what could the new feature do for Instagram? Having reached the 500-million user mark, with 300-million people using the platform daily in June, Instagram already has a user base that can make Instagram Stories a success. "With Instagram Stories, you don't have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear...

  • 5 bite-sized tips for using video in your marketing campaigns

    The art of digital story telling is constantly evolving, and 2016 is the year of the video. It makes the cut in almost every article you read, whether it’s trends to look out for or tips to improve your marketing mix. So what’s the big fuss all about? And how can you incorporate it in to your digital marketing strategy? The sheer volume of online content means that your story needs to be compelling, carefully crafted and strategically placed to even reach your target audience, let alone encourage them to engage with your brand or purchase your product. A well...

  • Viral Facebook video captures elephant wrecking bakkie in Maputo

    Human beings might be most frequently at the top of the food chain, but we're by no means a match for animals in the wild. Take elephants for instance. These gentle giants often grow to be four-metres tall, and weight nearly 6000kg. That's heftier than five family hatchbacks. With that in mind, a new video of an elephant wrecking a tourist's vehicle in Mozambique's Maputo Game Reserve shows just how puny human machinery really is. Related: Family car in Kruger National Park smashed by stampeding buffalo The video surfaced on Facebook on 4 July and captures the bakkie driver's perspective of a...

  • Kung fu joins CG animation in the coolest thing we’ve seen today [video]

    Kung Fu is one of those mythical and extremely spiritual things that us human beings can do, along with singing in the shower, roughly kneading dough and creating gorgeous stop-motion computer-generated visualisations. It's the former and latter than come together in this frigidly cool video. Numbers-loving artist Tobias Gremmler decided to take the human (and very mathematically-based) motions of kung fu and translate that into a range of visualisations using a fabric-like sweep of pixels across the screen. It's quite remarkable how gorgeous the interpretation really is. Published on Vimeo two weeks ago, the video has since racked up an impressive 292...

  • Facebook drives video ad strategy by targeting desktop users with games

    As you might know, video on Facebook is massive. With over four billion native videos on the platform every day, the company says that people are uploading, sharing and discovering videos on Facebook more than ever. To boost this number even further and show how effective video advertising can be, Facebook has announced that it will soon be rolling out video ads for desktop. It will do so by focusing on game developers first. About 445-million people who play Facebook-connected games across desktop and mobile every month. For users, this means that video ads of games like Farm Heroes and...

  • Watch this solar-powered plane fly around the world for the first time, in real-time

    You can now follow this solar-powered airplane fly around the world via live video, chat and social media. In an attempt to demonstrate "concrete action for a clean future" and show off how damn awesome solar-powered planes can be, the just Solar Impulse 2 has today taken off from the United Arab Emirates in mission to fly around the globe. According to the BBC, the Solar Impulse was responsible for breaking the record for flying across the States in 2013. This was the first time the world saw a solar-powered plane fly day and night from San Fransisco to New York. The...

  • This dark short film shows that Power Rangers is all about child soldiery

    A fresh yet dark take on the classic Mighty Morphin' Power Rangers saga features North Korea-punching, cussing, child soldiery and some other super controversial issues never really touched on in the original series. Heck, the opening scene involves a guy punching a woman chained to a chair. "We were children, asked to fight an inter-galactic war against an enemy we've never met. Let's stop pretending that our side stood on some moral high ground," says Dawson’s Creek actor James Van Der Beek who plays Red Ranger Rocky. He's got the actress, Katee Sackhoff, from Battlestar Galactica tied up to a...

  • Here’s a livestream of a McDonald’s burger ‘decaying’ after 5 years

    There are weird videos on the internet. So this live video of a McDonald's hamburger (and accompanying fries of course) chilling under its plastic container after five years shouldn't come as too big a surprise. Like any unique video out there, there's a unique story of how it came to be. In December 2009 the fast food franchise closed up shop in Iceland. Local patriot Hjörtur Smárason bought a burger from McDonald's to keep... for two freakin' years. Read more: Watch this hungry, hungry hippo torpedo after a speedboat After opening the container up in his garage, to find the...