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World Cup 2010
A World Cup marketing lesson: You can’t own the flag
By
Gus Silber
06.17.10 |
1 Comment
744 view(s)
If there is one valuable lesson for marketers and advertisers this World Cup season, it lies in the fact that big brands don’t own and drive big emotions: people do. Just take a look around. I was taking my dog for ...
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