I enjoyed the Bees Awards gala evening at the fabulous Legion of Honor museum in San Francisco. It was well attended and a well-dressed crowd, making a nice change from the typical geek events I go to where dressing down is considered dressing up.
Bastien Beauchamp and his team did a good job of presenting the event and keeping things moving along.
There were a lot of awards, 16, in categories such as “Best 140 Characters Message (SMS, Tweet).”
Here is the list of winners including “Best Agency” Saatchi & Saatchi LA. This agency seemed a bit over represented in a bunch of categories and also over-represented at the awards with a small army of attendees.
I spoke to Leyl Black, from Spark PR, one of the judges. She said she really enjoyed being a judge but that she was the only woman judge out of more than 20 judges.
The next Bees Awards event is May 10, 2011 and you can apply to be a judge.
Here are the finalists for the 2010 Bees Awards. 19 renowned social media experts from 13 different countries reviewed social media works coming from all continents and 21 countries.
Best 140 Characters Message (SMS, Tweet)
Best Use of Micro-Blogging Platform
Molière goes Twitter (Canada)
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#Antennagate – Samsung vs. iPhone 4 (UK)
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Hero of Social media (Russia)
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Best Use of Social Media Platform
Facebook Showroom (Sweden)
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Save Christmas (Sweden)
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Go Pink Campaign Facebook App (Canada)
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Toyota Sienna – Mommy Like/Daddy Like (USA)
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Best Use of Mobile
Samir Noff (Smirnoff) (USA)
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Mobile Counseling (South Africa)
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Fiat Punto Evo Challenge (Germany)
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Best Relationship with Blogs
ONE DROP Poetic Social Mission: Social Media War Room (Canada)
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Mission: Unlock // Overclock (USA)
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Tapping into the Power of Positivity and Social Media to Address Cultural Taboos (Singapore)
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Best Conversation with Customers / Engagement
Is IKEA OK? (Poland)
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Toyota Sponsafier (USA)
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Doritos Viralocity (Canada)
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Toyota Auto-Biography (USA)
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Best Use of Alternative Tools
Bing Home Turf Finder (USA)
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Real Life Like 2Coca Cola Village (Israel)
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Clearasil goes social (Russia)
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Best Use of Media Press Room
WINNER!
Nyheter om Nokia (Sweden)
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Best Social CRM / Analytics
Toyota Sponsafier (USA)
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Sony Futbol (México)
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Best Copywriting
Toyota Sienna – Mommy Like/Daddy Like (USA)
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Salty from Knorr (Canada)
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Old Spice Response Campaign (USA)
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Best Art Direction
Land of Illusion (South Korea)
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Toyota Sponsafier (USA)
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Salty from Knorr (Canada)
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Best Innovation
Real Life Like 2Coca Cola Village (Israel)
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The First Multi-Tagging picture (Israel)
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Meet Android (Google hi-jack) campaign (UK)
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Best Student Work
Bing Box (USA)
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Run Your City (USA)
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ADD AS FRIEND (Germany)
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You Owe Me a Big Mac (Germany)
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PooLotto (Germany)
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Best Campaign
Lupin Steal Japan Project (Japan)
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Toyota Sponsafier (USA)
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Sony Futbol (México)
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Old Spice Response Campaign (USA)
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Agency of the Year
Client of the Year
Toyota Motor Sales, USA, Inc. (USA)
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Procter & Gamble (USA)
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IKEA (Sweden)
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