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Nando’s viral ad heats up on YouTube like hot peri peri

The country’s love affair with Nando’s marketing strategy is back in full bloom with the news that its Cell C spoof “viral video” went truly viral.

The ad was uploaded onto YouTube on Friday the 26th of November, and at the time of writing, it had been viewed 84 000 times on Nando’s YouTube channel, and 4 000 times on Memeburn’s channel. And it shows no sign of slowing down.

The ad features comedian Kagiso Lediga playing the part of Nando’s new Chicken Excellence Officer (CEO) as he takes the viewer on a tour of Nando’s HQ, through its laboratory and into a restaurant, all the while taking subtle swipes at the Cell C campaign.

Cell C’s mega-marketing campaign has gained a huge amount of attention in South Africa over the last few months, not all of it for the right reasons. The campaign began with standup comic Trevor Noah criticising Cell C during his act, only to reveal that it was all a setup by Cell C.

This was followed by complaints about the company’s new logo, and its contentious claims to be running a “4G” network. The claims were challenged by the other mobile operators and the Advertising Standards Authority ruled that Cell C had to withdraw the campaign.

On Tuesday, Memeburn ran a story acknowledging that the Nando’s ad was great fun and incredibly creative, but questioned whether it was going to be effective or not. Judging by the number of views on YouTube, it looks like that question has been answered.


Author | Jeremy Daniel

Jeremy Daniel
Jeremy Daniel is an online media specialist, as well as an author and musician. He runs Bassline Media & Content Marketing, writes songs as part of The Touch and is the author of My Forever Friend, published by Tafelberg NB. Jeremy was also an early editor of Memeburn.com. More

8 Comments

  1. Mike Sharman

    December 3, 2010 at 9:08 am

    With the official Nando’s channel, your post, and a user called ‘Koerie’ – the video broke the 100,000 view mark today. BOOM!

  2. Melissa Attree

    December 3, 2010 at 9:17 am

    It’s a crazy amount of views :) Yes, some may argue that it should be measured vs. sales etc, and that it’s not a long-term community building plan (I preach that ‘stuff’ all the time.)

    HOWEVER, in this case our brief was very simple ‘Just get it on the web, spread it around and make sure as many people as possible see it.’ – done. :)

  3. Pingback: Tweets that mention Nando’s viral ad heats up on YouTube like hot peri peri | memeburn -- Topsy.com

  4. Richard Wright

    December 3, 2010 at 9:46 am

    100 000 views in one week in the SA online space is astonishing…. wow

  5. Walter Pike

    December 3, 2010 at 9:49 am

    No doubt that it’s been successful. Never any doubt that it would be given the objective to get it out there. Mike and Mel who have commented here are smart people and can take credit for it’s success.The question asked last week was an entirely different one …

    PS They will be talking to the students at The Digital Academy abt the campaign on Saturday.

  6. Mike Sharman

    December 3, 2010 at 11:07 am

    Thanks a lot Walter, but we most definitely can’t take credit for all the success of the video. Black River FC produced amazing content that we were privileged to be able to seed, prior to it airing on TV. My philosophy at retroviral is ‘good content + influential relationships = viral success’ – here’s a recent article I wrote, which, coincidentally also uses a Nando’s example http://retroviral.co.za/good-content-influential-relationships-viral-success/

    This campaign is a great case study of integrated marketing and how advertising, PR, direct marketing, and digital elements all combined for maximum exposure.

    Looking forward to chatting to the students tomorrow ;)

  7. Pingback: Tweets that mention Nando’s viral ad heats up on YouTube like hot peri peri | memeburn -- Topsy.com

  8. Walter Pike

    December 3, 2010 at 11:43 am

    Ok Mike – maybe not all the credit.

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