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The program, though not officially announced by the airline, was mentioned in a conference by an executive of the airline. A Dutch newspaper, De Telegraaf also says that the initiative was confirmed by KLM.
While initial reports put the service down as an opportunity for business networking, Britain’s Daily Mail has reported it to be a “match-making” service. “Access to the websites will also allow them to buddy up based on their looks” writes the paper which warned of an impending race war in South Africa prior to the highly successful and race-war free 2010 Soccer World Cup.
KLM has been a pioneer social media user in the beleaguered airline industry.
Though questions about invading privacy were raised, the airline’s most successful foray into social media was its “KLM Surprise” marketing campaign which Memeburn contributor Jonathan Houston found to be one of the “three great social media campaigns of 2011”. Using information from customers’ social media presences, KLM would surprise their patrons with a small, but bespoke to their interests, gift.
So, have an enduring love of discussing all things bacon but for some reason not that enamoured by the thought of sitting next to a crying baby? By early to mid 2012 when the service is said to be going live, that problem will have been solved.