I took a left, it took a left, and my right was met by a pause from the big-eyed digital waitress who left a…
51 absolutely incredible online campaigns [Cannes Lions]
Online advertising’s been with us for a good while now. No longer an emerging player, more money is now spent on it than on print advertising in the US and this year eMarketer estimates that the global advertising market will be worth over US$116-billion.
But all that money means it’s an increasingly competitive space too. It’s also constantly evolving. One minute banner ads are the flavour of the week, next thing people are lamenting their demise (although they don’t seem to have become any more scarce on the sites I visit, so maybe not). These are just two factors that have made building a standout online campaign incredibly challenging.
Just because your campaign looks good, doesn’t mean it’s effective or that people will remember it. That requires real innovation and pushing the boundaries of what’s possible on the web. Take the Oreo Daily Twist campaign from Draft FCB, USA for instance. A Grand Prix Cyber Lion winner at this year’s Cannes Lions awards, the campaign saw the agency release 100 ads in 100 days each giving an “Oreo Twist” to current news events.
The results speak for themselves: The Oreo Facebook page was viewed 433-million times during the campaign and there were at least 2 600 stories mentioning it.
But it’s not just agencies in developed countries doing great things. Ogilvy Brazil for instance underlined that country’s rapid rise as an online advertising powerhouse with a Gold Lion for its Dove Real Beauty Sketches. Yup, that’s right, the most watched video ad in history was conceived and developed in Brazil.
Another innovative campaign from the smaller Brazilian agency Luducca meanwhile combined closed captioning technology with Google to provide subtitles for Brazilian TV in any language. It took home a Silver Lion.
The Cannes Lions International Festival of Creativity has been around since 1954 and includes seven days of workshops, exhibitions, screenings, master classes and high-profile seminars by industry leaders. Below are the shortlisted entrants in the Cyber category, with the 51 winners highlighted:
| Title | Advertiser |
Product |
Entrant Company | Country | Award |
|---|---|---|---|---|---|
| SECRET PLACE NESTLE WATERS / PERRIER |
OGILVY FRANCE Paris | FRANCE |
Bronze Lion
|
||
| V ROBBERS FRUCOR BEVERAGES / V ENERGY DRINK |
COLENSO BBDO Auckland | NEW ZEALAND |
Short List
|
||
| THE MOVIE OUT HERE LABATT BREWERIES OF CANADA / KOKANEE |
GRIP LIMITED Toronto | CANADA |
Silver Lion
|
||
| HELLO AGAIN LINCOLN MOTOR COMPANY / LINCOLN MKZ |
HUDSON ROUGE New York | USA |
Gold Lion
|
||
| ELECTRIPHOBIA MITSUBISHI CANADA / I-MIEV |
john st. Toronto | CANADA |
Bronze Lion
|
||
| STREET QUEST VOLKSWAGEN / CORPORATE |
OGILVY & MATHER CAPE TOWN | SOUTH AFRICA |
Short List
|
||
| AFFORD TO LIVE AGAIN RENAULT / CARCULATOR |
PUBLICIS DUBLIN Dublin | IRELAND |
Short List
|
||
| THE ART OF MAKING ROOM INDUSTRIE CARTARIE TRONCHETTI / FOXY |
LOWE PIRELLA FRONZONI Milan | ITALY |
Short List
|
||
| SINGING IN THE SHOWER COMMUNITY. SOCIAL KARAOKE BEIERSDORF / NIVEA SHOWER GELS |
ISD GROUP Kyiv | UKRAINE |
Short List
|
||
| GEOX AMPHIBIOX GEOX / AMPHIBIOX URBAN WATERPROOF SHOES |
SMFB Oslo | NORWAY |
Gold Lion
|
||
| A GIFT THAT MONEY CAN’T BUY FROM AT&T AT&T / AT&T |
BBDO NEW YORK | USA |
Short List
|
||
| THE CHALLENGE LAB PRUDENTIAL / PRUDENTIAL FINANCIAL |
DROGA5 New York | USA |
Silver Lion
|
||
| THE GAP IN THE MARKET KBC / KBC ENTREPRENEURS |
TBWA\BELGIUM Brussels | BELGIUM |
Short List
|
||
| THIS EXQUISITE FOREST GOOGLE/TATE MODERN / GOOGLE |
GOOGLE CREATIVE LAB New York | USA |
Short List
|
||
| WEB LAB GOOGLE / GOOGLE CHROME |
GOOGLE CREATIVE LAB London | UNITED KINGDOM |
Silver Lion
|
||
| JAM WITH CHROME GOOGLE / GOOGLE CHROME |
GOOGLE UK London | UNITED KINGDOM |
Bronze Lion
|
||
| METROPOLE TWEETPHONY METROPOLE ORKEST / METROPOLE ORKEST |
HAVAS WORLDWIDE AMSTERDAM | THE NETHERLANDS |
Silver Lion
|
||
| BUILT EBAY / MOTORS |
VENABLES BELL & PARTNERS San Francisco | USA |
Bronze Lion
|
||
| 1440 PROJECT RECREATIONAL EQUIPMENT / REI |
BBDO ATLANTA | USA |
Short List
|
||
| GOLDEN CHAINS ALB / MUSIC VIDEO |
CLM BBDO Boulogne-Billancourt | FRANCE |
Silver Lion
|
||
| PERFUME GLOBAL SITE PROJECT UNIVERSAL MUSIC LLC / PERFUME |
RHIZOMATIKS Tokyo | JAPAN |
Silver Lion
|
||
| ONE TWENTY THREE WEST WEBSITE ONE TWENTY THREE WEST / ADVERTISING AND DESIGN AGENCY |
123 WEST Vancouver | CANADA |
Bronze Lion
|
||
| BUILD WITH CHROME GOOGLE AUSTRALIA / CHROME |
M&C SAATCHI/MARK Sydney | AUSTRALIA |
Short List
|
||
| EASY WAY SUBTITLES EASY WAY LANGUAGE CENTER / LANGUAGE CENTER |
LODUCCA São Paulo | BRAZIL |
Silver Lion
|
||
| THE PARCEL MEMORY THE SWEDISH POST / NATIONAL POSTAL SERVICE |
ÅKESTAM HOLST Stockholm | SWEDEN |
Bronze Lion
|
||
| COLOR PLUS CITY GOOGLE / GOOGLE+, GOOGLE MAPS |
CUBOCC São Paulo | BRAZIL |
Short List
|
||
|
|
|||||
| TROY DAVIS – I AM ALIVE ALIVE – COALITION TO ABOLISH THE DEATH PENALTY / ALIVE – COALITION TO ABOLISH THE DEATH PENALTY |
SERVICEPLAN Munich | GERMANY |
Short List
|
||
| INTO THE ARCTIC GREENPEACE / INFORMATION |
HELLO MONDAY Aarhus C | DENMARK |
Bronze Lion
|
||
| THE MOST POWERFUL ARM EVER INVENTED SAVE OUR SONS / AWARENESS AND DONATION DRIVE |
REACTIVE Melbourne | AUSTRALIA |
Short List
|
||
| FAKTUM HOTELS FAKTUM / CHARITY |
FORSMAN & BODENFORS Gothenburg | SWEDEN |
Bronze Lion
|
||
| CARLY’S CAFE CARLY FLEISCHMANN / PRODUCT |
john st. Toronto | CANADA |
Silver Lion
|
||
| CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM / CUBAN MISSILE CRISIS 50TH ANNIVERSARY |
THE MARTIN AGENCY Richmond | USA |
Gold Lion
|
||
| HEALING HISTORIES W.K. KELLOGG FOUNDATION / W.K. KELLOGG FOUNDATION AMERICA HEALING PROGRAM |
WEBER SHANDWICK New York | USA |
Short List
|
||
| #DAMMIPIÙVOCE – TURN UP MY VOICE COORDOWN ONLUS / WORLD DOWN SYNDROME DAY |
SAATCHI & SAATCHI Milan | ITALY |
Short List
|
||
| OUR FOOD. YOUR QUESTIONS McDONALD’S CANADA / McDONALD’S |
TRIBAL DDB TORONTO | CANADA |
Gold Lion
|
||
| TOKYO CITY SYMPHONY MORI BUILDING CO. / ROPPONGIHILLS |
HAKUHODO Tokyo | JAPAN |
Silver Lion
|
||
| WHY WAIT UNTIL IT’S TOO LATE? FUNERAL INSURANCE COMPANY DELA / DELA BRAND |
OGILVY & MATHER AMSTERDAM | THE NETHERLANDS |
Short List
|
||
| IMMORTAL FANS SPORT CLUB RECIFE / FOOTBALL CLUB |
OGILVY BRASIL São Paulo | BRAZIL |
Short List
|
||
| THE V MOTION PROJECT FRUCOR BEVERAGES / V ENERGY DRINK |
COLENSO BBDO Auckland | NEW ZEALAND |
Short List
|
||
| EVERY BEAT MATTERS INTEGRATED DIGITAL CAMPAIGN SAVE THE CHILDREN / SAVE THE CHILDREN |
BBDO NEW YORK | USA |
Short List
|
||
| DUMB WAYS TO DIE METRO TRAINS / METRO TRAINS |
McCANN MELBOURNE | AUSTRALIA |
Gold Lion
|
||
| PARDON ME GREY POUPON / GREY POUPON |
CP+B Boulder | USA |
Short List
|
||
| LAUNCH OF THE NEW VOLVO FH VOLVO GROUP SWEDEN / THE NEW VOLVO FH |
FORSMAN & BODENFORS Gothenburg | SWEDEN |
Bronze Lion
|
||
| YOUTUBE SPACE LAB GOOGLE / YOUTUBE |
GOOGLE CREATIVE LAB London | UNITED KINGDOM |
Short List
|
||
| OUR FOOD. YOUR QUESTIONS McDONALD’S CANADA / McDONALD’S |
TRIBAL DDB TORONTO | CANADA |
Bronze Lion
|
||
| THE BEAUTY INSIDE INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE |
PEREIRA & O’DELL San Francisco | USA |
Grand Prix
|
||
| PUDDING DROP JELLO / JELLO |
CP+B Boulder | USA |
Short List
|
||
| FOLLOW2UNFOLLOW PUERTO RICO GOVERNMENT / CORRECTIONAL AND REHABILITATION DEPARTMENT |
STARCOM MEDIAVEST GROUP San Juan | PUERTO RICO |
Short List
|
||
| THE CHANCE NIKE / FOOTBALL |
AKQA London | UNITED KINGDOM |
Silver Lion
|
||
| APOLLO CAMPAIGN AXE / LYNX |
BBH London | UNITED KINGDOM |
Short List
|
||
| PROMETHEUS MARKETING CAMPAIGN TWENTIETH CENTURY FOX / PROMETHEUS |
RSA FILMS London | UNITED KINGDOM |
Bronze Lion
|
||
| THE CHALLENGE LAB PRUDENTIAL / PRUDENTIAL FINANCIAL |
DROGA5 New York | USA |
Short List
|
||
| PEACE & POST MUSEUM OF MEMORY & TOLERANCE / MUSEUM OF MEMORY & TOLERANCE |
OGILVY & MATHER Mexico City | MEXICO |
Short List
|
||
| SPREAD THE WEB TEDX / TEDX |
OGILVY & MATHER ARGENTINA Buenos Aires | ARGENTINA |
Short List
|
||
| WOLFDOG – XBOX CALL OF DUTY OLD SPICE / OLD SPICE |
WIEDEN+KENNEDY Portland | USA |
Short List
|
||
| CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM / CUBAN MISSILE CRISIS 50TH ANNIVERSARY |
THE MARTIN AGENCY Richmond | USA |
Silver Lion
|
||
| SUSAN GLENN UNILEVER / AXE |
BBH NEW YORK | USA |
Silver Lion
|
||
| THE BEAUTY INSIDE INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE |
PEREIRA & O’DELL San Francisco | USA |
Gold Lion
|
||
| THE V MOTION PROJECT FRUCOR BEVERAGES / V ENERGY DRINK |
COLENSO BBDO Auckland | NEW ZEALAND |
Bronze Lion
|
||
| DUMB WAYS TO DIE METRO TRAINS / METRO TRAINS |
McCANN MELBOURNE | AUSTRALIA |
Gold Lion
|
||
| CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM / CUBAN MISSILE CRISIS 50TH ANNIVERSARY |
THE MARTIN AGENCY Richmond | USA |
Bronze Lion
|
||
| HELLO AGAIN LINCOLN MOTOR COMPANY / LINCOLN MKZ |
HUDSON ROUGE New York | USA |
Gold Lion
|
||
| MY TIME IS NOW NIKE / NIKE |
FACTORY STUDIOS London | UNITED KINGDOM |
Short List
|
||
| DUMB WAYS TO DIE METRO TRAINS / METRO TRAINS |
McCANN MELBOURNE | AUSTRALIA |
Silver Lion
|
||
| THE V MOTION PROJECT – CAN’T HELP MYSELF FRUCOR BEVERAGES / V ENERGY DRINK |
COLENSO BBDO Auckland | NEW ZEALAND |
Short List
|
||
| SBB TRICKYTRACKS SBB, THE SWISS RAILWAY / GLEIS7 |
MAXOMEDIA Bern | SWITZERLAND |
Bronze Lion
|
||
| THE MONSTER ING DIRECT / ING DIRECT |
OGILVYONE Madrid | SPAIN |
Silver Lion
|
||
| THE SOUND OF CREATION PHILIPS / PHILIPS LIFESTYLE ENTERTAINMENT |
DDB & TRIBAL AMSTERDAM | THE NETHERLANDS |
Silver Lion
|
||
| GOLDEN CHAINS ALB / MUSIC VIDEO |
CLM BBDO Boulogne-Billancourt | FRANCE |
Short List
|
||
| SECRET PLACE NESTLE WATERS / PERRIER |
OGILVY FRANCE Paris | FRANCE |
Bronze Lion
|
||
| THE GIF ME MORE PARTY MTV MOBILE EUROPE (VIACOM) / MTV MOBILE |
BUZZMAN Paris | FRANCE |
Short List
|
||
| MIXSHAPE MICROSOFT / MIXSHAPE |
BEATTIE McGUINNESS BUNGAY London | UNITED KINGDOM |
Short List
|
||
| THE DIGITAL CREATIVITY GUIDEBOOK GOOGLE / CREATIVE SANDBOX |
ADAM&EVEDDB London | UNITED KINGDOM |
Short List
|
||
| JAM WITH CHROME GOOGLE / GOOGLE CHROME |
GOOGLE CREATIVE LAB London | UNITED KINGDOM |
Short List
|
||
| 1440 PROJECT RECREATIONAL EQUIPMENT / REI |
BBDO ATLANTA | USA |
Short List
|
||
| GOLDEN CHAINS ALB / MUSIC VIDEO |
CLM BBDO Boulogne-Billancourt | FRANCE |
Short List
|
||
| GEOX AMPHIBIOX GEOX / AMPHIBIOX URBAN WATERPROOF SHOES |
SMFB Oslo | NORWAY |
Bronze Lion
|
||
| WEB HIKING RHAETISCHE BAHN / RHAETISCHE BAHN |
JUNG von MATT/LIMMAT Zürich | SWITZERLAND |
Bronze Lion
|
||
| SECRET PLACE NESTLE WATERS / PERRIER |
OGILVY FRANCE Paris | FRANCE |
Bronze Lion
|
||
| CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM / CUBAN MISSILE CRISIS 50TH ANNIVERSARY |
THE MARTIN AGENCY Richmond | USA |
Gold Lion
|
||
| MIMEISTHAI TEDX SYDNEY / TEDX |
CLEMENGER BBDO SYDNEY | AUSTRALIA |
Short List
|
||
| HELLO AGAIN LINCOLN MOTOR COMPANY / LINCOLN MKZ |
HUDSON ROUGE New York | USA |
Bronze Lion
|
||
| FLAVORPRINT MCCORMICK / MCCORMICK FLAVORPRINT |
R/GA New York | USA |
Bronze Lion
|
||
| WEB LAB GOOGLE / GOOGLE CHROME |
GOOGLE CREATIVE LAB London | UNITED KINGDOM |
Short List
|
||
| THE 2013 IKEA CATALOG APPLICATION INTER IKEA SYSTEMS / IKEA |
McCANN ERICKSON New York | USA |
Short List
|
||
| WINDOW SHOPPING ADIDAS / ADIDAS NEO |
TBWA\HELSINKI | FINLAND |
Silver Lion
|
||
| THE HIGHEST GOAL ADIDAS JAPAN K.K. / FOOTBALL |
TBWA\HAKUHODO Tokyo | JAPAN |
Short List
|
||
| ONENIKE NIKE / NIKE.COM |
R/GA New York | USA |
Short List
|
||
| BUILD WITH CHROME GOOGLE AUSTRALIA / GOOGLE CHROME |
NORTH KINGDOM Skelleftea | SWEDEN |
Short List
|
||
| ANYTIME. ANYWHERE DEFENCE FORCE RECRUITING / AUSTRALIAN AIR FORCE |
GEORGE PATTERSON Y&R Melbourne | AUSTRALIA |
Bronze Lion
|
||
| NIKE+ KINECT TRAINING NIKE / FITNESS TITLE FOR XBOX 360 |
AKQA London | UNITED KINGDOM |
Gold Lion
|
||
| MY TIME IS NOW NIKE / FOOTBALL |
WIEDEN+KENNEDY London | UNITED KINGDOM |
Bronze Lion
|
||
| LIVE TWITTER FILM ‘UNDER CONTROL’ DUTCH FILM FESTIVAL / DUTCH FILM FESTIVAL 2012 |
WOEDEND! Amsterdam | THE NETHERLANDS |
Silver Lion
|
||
| HITCHHIKE WITH A LIKE VOLKSWAGEN / 21ST CENTURY BEETLE |
DDB & TRIBAL AMSTERDAM | THE NETHERLANDS |
Short List
|
||
| TROY DAVIS – I AM ALIVE ALIVE – COALITION TO ABOLISH THE DEATH PENALTY / ALIVE – COALITION TO ABOLISH THE DEATH PENALTY |
SERVICEPLAN Munich | GERMANY |
Bronze Lion
|
||
| GEOX AMPHIBIOX GEOX / AMPHIBIOX URBAN WATERPROOF SHOES |
SMFB Oslo | NORWAY |
Short List
|
||
| GREETING CARD 2013 HAVAS PARIS / GREETING CARD 2013 |
HAVAS WORLDWIDE PARIS | FRANCE |
Short List
|
||
| ATP PERSPECTIVE GMODELO / CORONA BEER |
JWT SPAIN Madrid | SPAIN |
Short List
|
||
| JAM WITH CHROME GOOGLE / GOOGLE CHROME |
GOOGLE UK London | UNITED KINGDOM |
Short List
|
||
| KLM SPACE KLM ROYAL DUTCH AIRLINES / KLM ROYAL DUTCH AIRLINES |
DDB & TRIBAL AMSTERDAM | THE NETHERLANDS |
Bronze Lion
|
||
| GEOX AMPHIBIOX GEOX / AMPHIBIOX URBAN WATERPROOF SHOES |
SMFB Oslo | NORWAY |
Silver Lion
|
||
| FAKTUM HOTELS FAKTUM / CHARITY |
FORSMAN & BODENFORS Gothenburg | SWEDEN |
Silver Lion
|
||
| GOLDEN CHAINS ALB / MUSIC VIDEO |
CLM BBDO Boulogne-Billancourt | FRANCE |
Short List
|
||
| DUMB WAYS TO DIE METRO TRAINS / METRO TRAINS |
McCANN MELBOURNE | AUSTRALIA |
Gold Lion
|
||
| DREAM LOUIS VUITTON / CORE VALUES |
OGILVY FRANCE Paris | FRANCE |
Short List
|
||
| STRIPPED SCREW LOWE’S / LOWE’S |
BBDO NEW YORK | USA |
Bronze Lion
|
||
| REAL BEAUTY SKETCHES UNILEVER / DOVE MASTERBRAND |
OGILVY BRASIL São Paulo | BRAZIL |
Bronze Lion
|
||
| CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM / CUBAN MISSILE CRISIS 50TH ANNIVERSARY |
THE MARTIN AGENCY Richmond | USA |
Bronze Lion
|
||
| THE BEAUTY INSIDE INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE |
PEREIRA & O’DELL San Francisco | USA |
Silver Lion
|
||
| STANLEY PIANO DIGITAL KITCHEN / CAPITOL HILL MUSIC FESTIVAL |
DIGITAL KITCHEN Chicago | USA |
Short List
|
||
| GOLDEN CHAINS ALB / MUSIC VIDEO |
CLM BBDO Boulogne-Billancourt | FRANCE |
Short List
|
||
| TELEKINIZE THE RAINBOW SKITTLES / SKITTLES |
CLEMENGER BBDO SYDNEY | AUSTRALIA |
Bronze Lion
|
||
| THE MOST POWERFUL ARM EVER INVENTED SAVE OUR SONS / AWARENESS AND DONATION DRIVE |
REACTIVE Melbourne | AUSTRALIA |
Bronze Lion
|
||
| WEB LAB GOOGLE / GOOGLE CHROME |
GOOGLE CREATIVE LAB London | UNITED KINGDOM |
Short List
|
||
| JAM WITH CHROME GOOGLE / GOOGLE CHROME |
GOOGLE UK London | UNITED KINGDOM |
Short List
|
||
| SMALL WORLD MACHINES COCA-COLA / COCA-COLA |
LEO BURNETT SYDNEY | AUSTRALIA |
Bronze Lion
|
||
| TOOLPOOL MALMÖ JÄRNHANDEL (MALMÖ HARDWARE STORE) / HARDWARE STORE |
THE FAN CLUB Malmo | SWEDEN |
Bronze Lion
|
||
| JAM WITH CHROME GOOGLE / GOOGLE CHROME |
GOOGLE CREATIVE LAB London | UNITED KINGDOM |
Short List
|
||
| VOICE BANK EL TIEMPO NEWSPAPER / EL TIEMPO WEB |
SANCHO BBDO Bogotá | COLOMBIA |
Bronze Lion
|
||
| SWEDENS LARGEST ENERGY EXPERIMENT E.ON / ENERGY |
FORSMAN & BODENFORS Gothenburg | SWEDEN |
Short List
|
||
| FLAVORPRINT MCCORMICK / MCCORMICK FLAVORPRINT |
R/GA New York | USA |
Silver Lion
|
||
| THE TRAIN SWITCH SWEBUS / LONG DISTANCE BUS COMPANY |
ÅKESTAM HOLST Stockholm | SWEDEN |
Bronze Lion
|
||
| DOTS MAP HONDA MOTOR CO. / INTERNAVI |
DENTSU Tokyo | JAPAN |
Short List
|
||
| THE BULLYING SIMULATOR FRIENDS / ANTI-BULLYING ORGANISATION |
LOWE BRINDFORS Stockholm | SWEDEN |
Short List
|
||
| VOLUNTEER TO PROMOTE VOLUNTEERING SEEK VOLUNTEER / ONLINE VOLUNTEER SEARCH |
LEO BURNETT MELBOURNE | AUSTRALIA |
Short List
|
||
| TRIAL BY TIMELINE AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL |
COLENSO BBDO Auckland | NEW ZEALAND |
Short List
|
||
| GROLSCH PHOTO MACHINES GROLSCH / GROLSCH BEER |
NAKED COMMUNICATIONS Stockholm | SWEDEN |
Short List
|
||
| THE GITCHHIKER STANFIELD’S / UNDERWEAR |
john st. Toronto | CANADA |
Short List
|
||
| UNICEF TAP PROJECT 2013 U.S. FUND FOR UNICEF / TAP PROJECT |
DROGA5 New York | USA |
Bronze Lion
|
||
| A BARREL OF MAES FOR EVERYONE WITH THE NAME MAES MAES (HEINEKEN GROUP) / MAES |
TBWA\BELGIUM Brussels | BELGIUM |
Short List
|
||
| SEND YOUR FACEBOOK PROFILE TO CAPE TOWN CAPE TOWN TOURISM / CAPE TOWN |
OGILVY & MATHER CAPE TOWN | SOUTH AFRICA |
Short List
|
||
| THE BEAUTY INSIDE INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE |
PEREIRA & O’DELL San Francisco | USA |
Silver Lion
|
||
| #DRAWATWEET TURNER / BOOMERANG |
CIRCUS DF Mexico City | MEXICO |
Bronze Lion
|
||
| NIKE+ BRITISH 10K NIKE / NIKE+ |
AKQA London | UNITED KINGDOM |
Short List
|
||
| BUG RUN VOLKSWAGEN GROUP SWEDEN / VOLKSWAGEN BEETLE |
DDB STOCKHOLM | SWEDEN |
Short List
|
||
| TELEKINIZE THE RAINBOW SKITTLES / SKITTLES |
CLEMENGER BBDO SYDNEY | AUSTRALIA |
Bronze Lion
|
||
| WORLD WIDE MAZE GOOGLE / WORLD WIDE MAZE |
PARTY Tokyo | JAPAN |
Short List
|
||
| STREET QUEST VOLKSWAGEN / CORPORATE |
OGILVY & MATHER CAPE TOWN | SOUTH AFRICA |
Short List
|
||
| DIKEMBE MUTOMBO’S 4 ½ WEEKS TO SAVE THE WORLD OLD SPICE / OLD SPICE CHAMPION |
WIEDEN+KENNEDY Portland | USA |
Short List
|
||
| THE V MOTION PROJECT FRUCOR BEVERAGES / V ENERGY DRINK |
COLENSO BBDO Auckland | NEW ZEALAND |
Bronze Lion
|
||
| TREE CONCERT BUND / FRIENDS OF EARTH GERMANY / NATURE PROTECTION |
BBDO GERMANY Berlin | GERMANY |
Bronze Lion
|
||
| THE MOST POWERFUL ARM EVER INVENTED SAVE OUR SONS / AWARENESS AND DONATION DRIVE |
REACTIVE Melbourne | AUSTRALIA |
Short List
|
||
| SMALL WORLD MACHINES COCA-COLA / COCA-COLA |
LEO BURNETT SYDNEY | AUSTRALIA |
Bronze Lion
|
||
| WINDOW SHOPPING ADIDAS / ADIDAS NEO |
TBWA\HELSINKI | FINLAND |
Gold Lion
|
||
| NATALIA PROJECT CIVIL RIGHTS DEFENDERS / GLOBAL ASSAULT ALARM SYSTEM FOR HUMAN RIGHTS DEFENDERS AT RISK |
RBK COMMUNICATION Stockholm | SWEDEN |
Short List
|
||
| NEUROGOLF HSBC / HSBC WOMEN’S CHAMPIONSHIP 2013 |
J. WALTER THOMPSON SINGAPORE Singapore | SINGAPORE |
Short List
|
||
| ENTER THE GAME KONAMI / VIDEOGAMES/DURABLE GOODS |
HAVAS SPORTS & ENTERTAINMENT Madrid | SPAIN |
Silver Lion
|
||
| DUMB WAYS TO DIE METRO TRAINS / METRO TRAINS |
McCANN MELBOURNE | AUSTRALIA |
Gold Lion
|
||
| HASHTAG KILLER WATER IS LIFE / WATER IS LIFE (NON PROFIT) |
DDB NEW YORK | USA |
Short List
|
||
| DUREXPERIMENT FUNDAWEAR RECKITT BENCKISER / DUREX |
HAVAS WORLDWIDE AUSTRALIA North Sydney | AUSTRALIA |
Short List
|
||
| 8 MILLION PROTAGONISTS VILLAGE VOICE NEWSPAPER / VILLAGE VOICE NEWSPAPER |
LEO BURNETT NEW YORK | USA |
Short List
|
||
| IBMBLR IBM / IBM |
OGILVY NEW YORK | USA |
Short List
|
||
| THE POOP TWEET SMART USA / SMART CAR |
RAZORFISH New York | USA |
Short List
|
||
| THUNDERCLAP DE-DE / THUNDERCLAP – SOCIAL MEDIA TECHNOLOGY |
DE-DE New York | USA |
Silver Lion
|
||
| MEAN STINKS PROCTER & GAMBLE / SECRET DEODORANT |
LEO BURNETT CHICAGO | USA |
Short List
|
||
| DRIVING DOGS SPCA / MINI NEW ZEALAND / PUBLIC AWARENESS / PET ADOPTION |
DRAFTFCB NEW ZEALAND Auckland | NEW ZEALAND |
Bronze Lion
|
||
| THE BEAUTY INSIDE YOUTUBE CHANNEL INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE |
PEREIRA & O’DELL San Francisco | USA |
Short List
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| #SCRIBEBILLBOARD GRUPO PAPELERO SCRIBE / SCRIBE |
VIVA LA DOBLEVIDA Mexico City | MEXICO |
Short List
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| OREO DAILY TWIST MONDELEZ INTERNATIONAL / OREO |
DRAFTFCB New York | USA |
Grand Prix
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| NIKE GREATNESS NIKE / NIKE |
WIEDEN+KENNEDY Shanghai | CHINA |
Bronze Lion
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| UNIQLO STORMS PINTEREST UNIQLO / UNIQLO DRY MESH |
FIRSTBORN New York | USA |
Short List
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| THE OREO BLACKOUT TWEET MONDELEZ INTERNATIONAL / OREO |
360i New York | USA |
Bronze Lion
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| #THERETURN ADIDAS / SPORTS FOOTWEAR AND APPAREL |
ROUNDARCH ISOBAR Chicago | USA |
Short List
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| LA CARNITA LA CARNITA / POP-UP TACOS |
ONEMETHOD Toronto | CANADA |
Short List
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| GET IT DONE IN A DAY GET IT DONE / CHARITY/FUNDRAISER |
PHILIP&HUGO Amsterdam | THE NETHERLANDS |
Short List
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| OBAMA FOR AMERICA FOR ALL CAMPAIGN OBAMA FOR AMERICA / OBAMA FOR AMERICA |
SS+K New York | USA |
Short List
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| DUMB WAYS TO DIE METRO TRAINS / METRO TRAINS |
McCANN MELBOURNE | AUSTRALIA |
Gold Lion
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| REAL BEAUTY SKETCHES UNILEVER / DOVE MASTERBRAND |
OGILVY BRASIL São Paulo | BRAZIL |
Gold Lion
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| DON’T COVER IT UP REFUGE / REFUGE |
BBH London | UNITED KINGDOM |
Bronze Lion
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| FPS RUSSIA: PROTOTYPE QUADROTOR WITH MACHINE GUN! ACTIVISION PUBLISHING / CALL OF DUTY: BLACK OPS II |
72ANDSUNNY Los Angeles | USA |
Short List
|
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| THE REPLACER ACTIVISION PUBLISHING / CALL OF DUTY: BLACK OPS II |
72ANDSUNNY Los Angeles | USA |
Short List
|
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| THE REPLACERS ACTIVISION PUBLISHING / CALL OF DUTY: BLACK OPS II |
72ANDSUNNY Los Angeles | USA |
Short List
|
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| A BOY AND HIS ATOM: THE WORLD’S SMALLEST MOVIE IBM / IBM RESEARCH |
OGILVY NEW YORK | USA |
Bronze Lion
|
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| OREO SEPARATOR MACHINE #1 – CREATOR: PHYSICIST DAVID NEEVEL OREO / OREO COOKIE |
WIEDEN+KENNEDY Portland | USA |
Short List
|
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| BEER CHASE CARLTON & UNITED BREWERIES / CARLTON DRAUGHT |
CLEMENGER BBDO MELBOURNE | AUSTRALIA |
Short List
|
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| THE TRUTH SCA / BODYFORM |
RUBBER REPUBLIC Bristol | UNITED KINGDOM |
Gold Lion
|
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| BUYRAL JOHN ST. / VIRAL VIDEOS |
john st. Toronto | CANADA |
Short List
|
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| BUBBA’S HOVER OAKLEY / OAKLEY GOLF |
THINKMODO New York | USA |
Short List
|
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| THE CANDITATE HEINEKEN INTERNATIONAL / HEINEKEN |
PUBLICIS ITALY Milan | ITALY |
Short List
|
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| THE CHASE FILM GREY POUPON / GREY POUPON |
CP+B Boulder | USA |
Short List
|
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| POKER CARLSBERG / CARLSBERG |
DUVAL GUILLAUME MODEM Antwerp | BELGIUM |
Short List
|
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| UNCLE DREW PEPSI / PEPSI MAX |
THE MARKETING ARM Dallas | USA |
Short List
|
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| TEST DRIVE PEPSI / MAX |
TBWA\CHIAT\DAY Los Angeles | USA |
Short List
|
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| CENTAUR TRUE FRUITS / TRUE FRUITS SMOOTHIES |
BBDO GERMANY Düsseldorf | GERMANY |
Short List
|
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| MERMAID TRUE FRUITS / TRUE FRUITS SMOOTHIES |
BBDO GERMANY Düsseldorf | GERMANY |
Short List
|
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| SURFER TRUE FRUITS / TRUE FRUITS SMOOTHIES |
BBDO GERMANY Düsseldorf | GERMANY |
Bronze Lion
|
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| DIGITAL LULLABY LOTTE CO. / CAFCA |
SIX Tokyo | JAPAN |
Bronze Lion
|
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| HELP A CHILD REACH 5 UNILEVER / LIFEBUOY |
LOWE + PARTNERS London | UNITED KINGDOM |
Short List
|
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| DRIVING DOGS SPCA / MINI NEW ZEALAND / PUBLIC AWARENESS / PET ADOPTION |
DRAFTFCB NEW ZEALAND Auckland | NEW ZEALAND |
Short List
|
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| OUR FOOD. YOUR QUESTIONS – BEHIND THE SCENES McDONALD’S CANADA / McDONALD’S |
TRIBAL DDB TORONTO | CANADA |
Bronze Lion
|
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| MONSTERS FRAGILE CHILDHOOD / PARENTAL ALCOHOL AWARENESS |
HAVAS WORLDWIDE HELSINKI | FINLAND |
Short List
|
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| GOLDEN CHAINS ALB / MUSIC VIDEO |
CLM BBDO Boulogne-Billancourt | FRANCE |
Gold Lion
|
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| THE MONSTER ING DIRECT / ING DIRECT |
OGILVYONE Madrid | SPAIN |
Bronze Lion
|
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| MY TIME IS NOW NIKE / FOOTBALL |
WIEDEN+KENNEDY London | UNITED KINGDOM |
Bronze Lion
|
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| THE BEAUTY INSIDE EP. 1 INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE |
PEREIRA & O’DELL San Francisco | USA |
Short List
|
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| MUSCLE MUSIC OLD SPICE / DANGER ZONE |
WIEDEN+KENNEDY Portland | USA |
Silver Lion
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