Focus, simplicity and greatness: envisioning the Jobsian smartwatch

Apple was a company on the brink of financial destruction 15 years ago. After being bullied by Microsoft with the emergence of the PC and prior to Steve Jobs’ messianic return, Cupertino’s sweetheart had suffered a 30% slump in sales in the final quarter of 1996, with two further years of red financials. Jobs’ influence cannot be underestimated, but can be understood by the firm’s massive growth from twig in the sand to the post-1997 innovative powerhouse that it is today.

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