Guptas on our minds: state capture by the social media numbers

( President Jacob Zuma , Atul Gupta and Eastern Cape Premier Noxolo Kieviet at the Breakfast with the President in Port Elizaberth. )President Jacob Zuma and SABC's Peter Ndoro during a live broadcast of the SABC News Morning Show. The show was broadcast from the Eastern Cape Traning Centre in Port Elizabeth. The breakfast with The President was held in partnership with Transnet, SABC News and the New Age Newspaper 16/03/2012

The past week has seen an increasing number of high-profile ANC members come forward to confirm that the Gupta family had influenced a number of cabinet positions. Despite threats and protestations from the wealthy family, the revelations haven’t stopped. It’s captured headline after headline and, by extension, the country’s social media imagination.

That much is obvious to anyone spending even five minutes on Twitter, but a look at the numbers shows just how suddenly South Africans have started to care about this issue.

According to data from social analytics company YouKnow, the volume of Gupta conversation from 1 Feb to 16 March increasied approximately 800% on preceding period. Interestingly, the total volume of conversation on the 17 March 2016 (22 978) was a little over half of the conversation taking place about the Budget Speech of the 24th February.

IMG 1 - Total Potential Twitter impressions from 2016-02-01 to 2016-03-17 (1)

Things get even clearer when you compare this data directly. The key spikes are:
Yellow:

  • day 20: Gupta Media is removed from EFF press briefing
  • day 31: Van Rooyen’s two Gupta advisors are named
  • day 58: Jonas (followed by others) goes on record that the Gupta’s offered him the Minister of Finance position.

IMG 2 - Volume trend comparison from 2016-01-16 to 2016-03-15 (1)

Looking specifically at 16 March 2016, volumes of conversation increased dramatically over the course of the day with a strong correlation between the release of press regarding the Guptas.

While volumes increased significantly a significant portion was “information sharing” and there wasn’t the same depth of feeling that was seen with the “MustFall” movements. However, negativity did significantly increase off the back of the new information.

IMG 3 - Hourly Basic sentiment trend from 2016-03-17 to 2016-03-17 (1)

As with most national political issues, most of the conversation came from Gauteng, followed by the Western Cape:

IMG 4 - South Africa Posts by State-region from 2016-02-01 to 2016-03-17 (1)

Some of the key themes of conversation include broad conversation regarding “State Capture”, Mentor (referring to Vytjie Mentor, the former ANC MP who issued a series of revelations on Facebook this week) and Jonas (in reference to deputy finance minister Mcebesi Jonas, who this week admitted that the Guptas had offered him the job of finance minister in late 2015). Interestingly, and as is typically South African, a number of comedic trends have appeared including “#replaceasongtitlewithgupta” and “#statecapturemovietitles”.

IMG 6 - Words from 2016-02-01 to 2016-03-17 (1)

IMG 7 - Topics from 2016-02-01 to 2016-03-17 (1) (1)

More

News

Sign up to our newsletter to get the latest in digital insights. sign up

Welcome to Memeburn

Sign up to our newsletter to get the latest in digital insights.