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Content publishing platform WordPress has this week debuted its first television advertisements. This is the first push in the company’s larger marketing budget for 2017.
WordPress co-founder and CEO of Automattic Matt Mullenweg noted that the company will be increasing its public advertising, presumably to compete against the likes of Wix and Squarespace.
On his personal blog, he also explained that the company still has “lots to learn” in the television advertising space.
“There is lots to learn and much to follow, but we have our first TV ads up in six markets to test. Each shares a story of a business in Detroit, and I actually got the chance to visit one of the businesses earlier today,” he adds.
Ostensibly, the ads really aren’t quite about WordPress at all. They don’t punt its bevy of features or its elasticity as a platform. Instead, they profile five businesses in Detroit, USA.
The five ads are currently airing in unspecified markets in a limited run trial. Mullenweg didn’t state how long the trial will last, or which markets will likely see the advertisements.
Nevertheless, if you haven’t spotted them on the telly, you can have a look at all five in the YouTube playlist above.