Pinterest launches ’emotional well-being activities’ for stressed internet users

pinterest well being

Pinterest is one platform looking to make sure your time online is spent more positively. In a blog post on Monday the company revealed new “emotional well-being activities” for users to perform when they search for negative content.

“People will see a prompt to explore these resources when they search for things like ‘stress quotes’, ‘work anxiety’ or other terms that indicate they might be feeling down,” Pinterest explained.

The prompts, which pop up on screen in calm, pastel coloured cards, include deep breathing exercises and practices for gratitude and self-love.

“People’s interactions with these activities are private and not connected to their account. This means we won’t show recommendations or ads based on their use of these resource,” the company further noted.

pinterest well being activities

Though this sounds like a great way to tackle the insecurity-inducing nature of online spaces, the feature is only rolling out for iOS and Android in the US currently.

“We hope to bring the experience to all Pinners in the future,” Pinterest said.

The company intends to include more features like the emotional well-being activities in order to create “a more compassionate, actionable experience”.

Feature image: Pinterest

Shereesa Moodley


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