New Hope School, a beacon of hope and education for children with special needs in Pretoria, is set to receive a generous donation of…
The right kind of busy: why social media multi-tasking is counter-productive
Thank goodness for social media management tools like Hootsuite. Brands would barely keep up with their social channels without this platform and many others…
Google’s dirty little secret: it’s ruined online advertising for everyone else
The more I think about Google’s recent introduction of paid channels on YouTube the more significant this event becomes in my mind. The reason…
5 tips for generating serious sales with social media
How many sales can we generate on social media? How many leads were generated from our Facebook page? Any direct sales from YouTube? These…
Getting digital marketing right: streamline, integrate and prosper
It has been a long time coming, but the advent of single-stack digital marketing platforms is finally upon us, and is paying off. The…