Samsung unveiled a bar-raising Samsung Galaxy S24 series with Galaxy AI making us all wonder what would happen to previous Samsung models. The S24…
The importance of familiarity and search engine marketing
Search Engine Marketing (SEM) is a mysterious mix of art and science, but for the purposes of this article, we can conceive of it…
Why are Google’s new services failing?
Google has had a long string of failures. It encourages its engineers to spend 20% of their time developing side projects but when those…
The Meme: A powerful form of advertising
Although the term “meme” dates back to Richard Dawkins and his 1976 book “The Selfish Gene”, the more commonplace use of the term refers…
Four reasons why advertising doesn’t work in the way it once did
The industrialised model of advertising isn’t working as well as it once did. For many years brands were built by creating performance and emotional…