E-hailing app service Bolt has over the past year introduced several proactive safety measures to ensure every commuter gets to their destination in one…
Is there really a viable alternative to online marketing software?
If you’re considering using online marketing software, but want to do some research about alternate ways of implementing your marketing campaigns, this article is…
5 things you need to know about converting followers and likes into sales
Your followers and fans on the social web consist of your blog readers, Google+ followers, LinkedIn connections, Facebook fans, Twitter followers, and even your…
Here’s why using social ROI to measure relationships is just wrong
With social referrals increasing in the last quarter of 2013 according to the AdobeDigital Index, we’ve got to the point where businesses aren’t so…
Mass mobile marketing campaigns: why basic tech works better
The emerging markets mobile landscape does not, as yet, reflect those of more mature economies. Indeed, the smartphone penetration levels in a mid to…