Meta has announced the launch of Meta AI in South Africa with built-in Llama 3 on WhatsApp. This is a leapfrog step for…
‘Showrooming’ hurting your business? Don’t try to match the online experience
How would you like to be charged to get advice from an assistant in a camera shop or a PC reseller? Or if you…
iOS still killing it with mobile ads, US owns mobile transactions
When it comes to mobile ads, iOS is still raking in the biggest revenues, with the iPhone’s takings alone beating those of Android as…
Want to keep your online reputation intact? Don’t ignore the mentions
Online you will find many brands that are leaving tweets, mentions, and comments unanswered. This doesn’t just reflect poor customer service on behalf of…
Why Google’s major AdWords switch has big implications for online marketing
Google has made many sweeping changes to how Google Adwords works since it was launched in 2000. But the introduction of “enhanced campaigns” is…
Have a look at this Google “heat map” that I took from 