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Geek Culture

  • Ridley Scott directs a crowdsourced movie

    Crowdsourcing, if you haven't heard of it, is also known as the 'cheap, lazy bastard way to get something done'. It's a technique gleefully employed by marketers and media outlets to ensure they get the pick of the litter for less. Separate the wheat from the chavs, as they say. It's also a great way to interact with global communities and to promote work and ideas. Think of it as a way to expose yourself without being arrested. Creative and IT-focused industries seem to be the main target of crowdsourcing. There's a plethora of briefs for apps, music videos, book covers...

  • Interview: Jack Parow talks music, interwebs and giving up his Nokia 3310

    Zander Tyler, or as he's better known, Jack Parow, has made a major splash online with videos like his "Jy dink jy's cooler as ekke" going viral on the internet. We caught up with the infamous Afrikaans rapper Jack about his use of social media and discovered what "Tweeter" really means behind the "boerewors gorduin". MemeBurn: Has using Twitter, Facebook and your blog at Woelag.co.za changed the the way you interact with your fans and do things in general? Jack Parow: Ja, back in the day moes ek peeps van my 3310 af sms om te tune waar ek jol, nou met...

  • Google Zeitgeist: Zakumi, Vuvuzelas and the infamous Suarez moment

    The vuvuzela has certainly been one of the biggest talking points of the 2010 FIFA World Cup, and has since crossed beyond South Africa's borders into other countries. Even celebrities like Leonardo DiCaprio have been spotted with their lips around the plastic phenomenon. Google Zeitgeist, a service that provides insight into global, national, past and present search trends, has revealed a few surprising findings about what interests us about this World Cup. For example, some of the findings reveal that the United Kingdom and United Arab Emirates are the top countries searching for places to buy the vuvuzela, Uruguay is...

  • YouTube music videos that have crossed the 100 million views mark

    YouTube has become so popular that video views can run into the hundreds of millions. We compiled a list of the Top 10 most popular YouTube videos, each with more than 100 million views, according to Visible Measures. Soulja Boy: Crank DatMusic Video | Universal 722,438,268 views Twilight Saga: New MoonFilm | Summit Entertainment 639,966,996 views Beyonce: Single LadiesMusic Video | Sony Music Entertainment / Columbia 522,039,429 views Michael Jackson: ThrillerMusic Video | Epic Records 443,535,722 views The Gummy Bear Song Music Video | Gummibear International 394,327,606 views Lady Gaga: Poker FaceMusic Video | Universal 374,606,128 views Lady Gaga: Bad RomanceMusic Video | Universal 360,020,327 views Timbaland: Apologize (feat. One Republic)Music Video | Mosley Music Group / Blackground / Interscope 355,404,824...

  • Four alternatives to YouTube for video marketing

    When it comes to video marketing, YouTube is usually the first video-sharing site that people think of when considering where to submit their video content. This isn’t surprising as YouTube is the undisputed leader in terms of audience reach, market share, and the volume of video content that is uploaded to it everyday. Ironically though, the site’s phenomenal success means that it is becoming increasingly hard to make your content stand out due to the large volumes of other content on every conceivable subject matter. Unless you hit the viral jackpot, which is tricky and unpredictable, you therefore may not...

  • The Meme: A powerful form of advertising

    Although the term "meme" dates back to Richard Dawkins and his 1976 book “The Selfish Gene”, the more commonplace use of the term refers to internet memes. This term, itself a good example of a meme, has come to refer to concepts, ideas and catchphrases that are spread around the web, gaining recognition and popularity as they spread through email, forums, imageboards and however else, becoming a sort of "personal joke". One common example to illustrate some key traits of an internet meme is lolcats. The term lolcat (otherwise known as a "cat macro") refers to an image of...

  • Vuvuzela frenzy: Now embedded in YouTube. Sigh.

    YouTube is the latest to join the world-wide frenzy over the vuvuzela. The South Africa instrument's distinctive drone can now be heard by any curious football World Cup fanatics when they click a newly-placed football-shaped button, found in the bottom right corner of all YouTube video frames. Upon clicking the obscurely placed button, a loud blast from a vuvuzela hits unsuspecting viewers like a 90th minute winner for Team USA. YouTube were so proud of their addition that they tweeted it to the world with, “Bzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz #vuvuzela” - @Youtube Google early this month also incorporated a vuvuzela into Street View. That...

  • 4 funny Tweeters cheering up #worldcup supporters

    At around R25-billion in value, football is a serious business for FIFA. While all this seriousness can easily weigh on the game's natural "joie de vivre", there are still some mavericks out there poking fun at the expense of the giant, mini-dress hating, wad of cash that is FIFA and its associated media circus. Here are four Twitter accounts worth following this World Cup if you're looking for a good dose of humour: Name: @FIFAGlobalPR Location: We are everywhere Bio: This page exists to get FIFA's message and mission statement out into the twitterverse! Best Tweet: We love vuvuzelas, they distract the public from...

  • Hitler on those blasted Vuvuzelas (Just had to happen)

    It had to happen. Following the great tradition of parodying a particular excerpt from the Nazi movie Downfall where Hitler and his generals have a heated exchange -- here's yet another parody. This particular Hitler excerpt deals with the controversy surrounding the trumpet-like Vuvuzela at the Fifa World Cup. The South African instrument has become a topic of conversation world-wide to the extent that it has been trending since the start of...

  • Twitter fail: Six lonely hours in June

    If there is one cliché that seems to apply perfectly to Twitter right now, it is this: ‘be careful what you wish for, you just might get it.’ This seems to be the central dilemma facing the upstart company that went from cult favourite to mainstream giant faster than it took you to write 140 characters. The surge of traffic that has accompanied the FIFA World Cup has had them scrambling for weeks now, and frequent downtime has been experienced across the globe. According to Pingdom, Twitter has been down for just under six hours so far during June, which...

  • A few reasons why Google TV won’t succeed

    Google has been pretty busy in the first half of 2010, and one of their new products, dubbed Google TV, is an ambitious play into merging new media with mass media. In the words of the internet giant: “Google TV is a new experience for television that combines the TV that you already know with the freedom and power of the Internet. With Google Chrome built in, you can access all of your favorite websites and easily move between television and the web. But will Google TV succeed? Firstly, almost every feature that you can find in Google TV is already present...

  • BP Twitter meme sweeps the web

    The explosion on the BP Horizon Oil Rig might have cost BP millions and the environment even more, but the spill has also dented their public image. Less than a month after the spill, an anonymous tweeter created @BPGlobalPR, a fictitious BP public relations (PR) Twitter account that has swept across the web, securing more than 138 000 followers. According to retweetrank, the account is now sitting in the 99.98th percentile for retweets. One can see why with recent tweets such as this: “Try our cap operation at home! Hold a funnel over a firehose, sell what you catch and proclaim...

  • Yahoo CEO tells TechCrunch God to F— Off

    In this rather funny clip, Techcrunch founder Michael Arrington is brought down to earth in dramatic fashion by the straight-talking and rather foul-mouthed Yahoo! CEO Carol Bartz. This all happens at Arrington's very own Disrupt Conference. To hilarious laughter, Bartz takes a shot at Arrington, saying: “...you are a very tiny company. It probably takes yourself a long time to figure out what to do. F**k off!” Arrington, who rarely finds himself on...

  • The very many reasons why we like Vleisbroek and Totter

    Hi guys, it’s us Corné and Twakkie talking to you out of your own computer porthole. Yes we are on the interweb and it’s nice here, thanks for having us. It’s not always so easy as saying ‘Steve Hofmeyer is not my dad’ for us to get on here sometimes. Our computer machine is a 1985 model Commodore deluxe which runs off the battery of a 1979 Ford Escort, which is to say that it is quite kak. But once we fire that old bitch up, a world of technological joy besprinkles our faceballs. But maybe and perhaps even...

  • A look at seven other types of hackers

    Hacker. The word conjures up visions of a bleary-eyed geek for whom every day is a bad hair day, hunkered behind a screen in the early hours of the morning, surrounded by dirty coffee mugs and empty pizza boxes, working on some computer code that the rest of us will never understand. But that’s not the true definition of a hacker. A hacker is someone who enjoys a deeper understanding of a...